How much does a senior living website cost?
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We give a fixed quote, agreed before work starts, within 1 business day of a call and a free audit of your current site. It is based on pages, features, integrations and content: how many communities and care levels, floor plans, CRM and chat connections, and whether we write the copy. There is no hourly billing.
How long does assisted living website design and build take?
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Most single-community and residential care home sites take 4 to 8 weeks. Multi-community sites with many care-level and location pages take 8 to 12 weeks. You get a dated week-by-week plan, and if we slip a date because of us, the next month of support is free.
Can tour requests go straight into Aline, Enquire, Sherpa, WelcomeHome or Salesforce?
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Yes. We connect forms by API, webhook or the CRM's own form tool, with lead source, page, community, care type and UTM fields mapped, and test that each record lands correctly. Check with your CRM vendor what your plan includes for integrations.
Are your forms HIPAA compliant?
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We build forms with providers that sign a Business Associate Agreement where HIPAA applies, and keep health details out of email notifications and ad pixels. Whether your community is a covered entity is a question for your counsel; skilled nursing that bills Medicare or Medicaid electronically often is. We do not certify compliance.
Should we publish our prices on the website?
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It is your decision, and we build either way. A common approach is a monthly "starting at" price per suite type, dated, with a footnote that care is assessed and billed separately and a link to a how-pricing-works page. That gives families and AI assistants a real number to work with, and keeps the first call coming to you instead of to a referral line.
Will a redesign lose our Google rankings?
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Not if it is done carefully. We map every old URL to its new page with redirects, carry over content that ranks, keep community names, addresses and phones consistent with your Google Business Profiles, and watch Search Console after launch.
We have several communities. Do we need a separate site for each?
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Usually not. One site with a full page set per community, each matched to its own Google profile and phone line, is easier to keep current and builds authority in one place. If your brands must stay separate, we can plan that too.
How does our community show up in ChatGPT and Google AI Overviews?
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By stating your facts plainly where AI systems can read them: care-level and community pages, starting prices, licensing, payer types, admissions and FAQs with schema, plus recent reviews and consistent listings. No one can guarantee placement in an AI answer, and we will not.
Will the site be accessible for older adults?
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We build to WCAG 2.1 AA targets with large type, strong contrast, captions, keyboard access and no auto-playing sliders, test before launch, and publish an accessibility statement. Accessibility is ongoing, so your team is trained to keep new content accessible.
Can our staff update menus, activity calendars and suite availability?
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Yes. You get an editable CMS with training, so your life enrichment, dining and sales teams can update calendars, menus, openings and photos without a developer.
We get most move-ins from referral agencies. Why invest in our own site?
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Agencies charge you at move-in. Families who search for communities directly land on your site, and it can explain care levels, pricing and payer types before the tour, so the call starts further along. It will not replace agencies overnight, and we do not claim it will. The goal is a bigger share of move-ins that start with you.
We run a 6-bed residential care home. Is a custom site overkill?
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A small home needs a small, strong site, not a large one: real photos of the house, the owner and caregivers, the staffing ratio, how pricing works, license and capacity, reviews and a tour button. Owner training for adult family homes calls a professional website a sign of legitimacy to families.
You have not built for senior living. Why choose you over a specialist assisted living web design company?
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A fair question. A specialist senior living web design company often brings a template it has used across many communities, and keeps the hosting, domain or call tracking numbers. We start from your care levels, suites and license, connect every tour request to your CRM with its source, give you a fixed quote and a dated plan, and hand you every account on day one. Whoever you hire, ask them to show tours and move-ins by source from a site they built, and who owned the domain afterward.
We are leaving a platform that hosts our site. What do we need back?
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Admin access to the site and hosting, the domain, any plugins licensed to the vendor, the form and call tracking connections to your CRM, Analytics with its history, Search Console, Google Business Profile ownership, ad accounts and design files. We help you list and recover them, then rebuild on a site you own.
