Health and wellnessBooking projects for November
We build med spa websites that turn Botox, filler, laser and body contouring searches into booked consults: a page per treatment, concern and provider, labeled before-and-after galleries, ad-safe landing pages, and every consult and booking tracked inside Zenoti, Boulevard, Mangomint or the system you already run.
The short answer
A med spa website development company builds websites for med spas and aesthetic clinics that turn a search for Botox, lip filler, laser hair removal, RF microneedling, body contouring or medical weight loss into a booked consultation or treatment. The site has to answer what a patient checks before booking: who injects and what their license is, what results look like on real patients, how pricing works per unit, syringe, session or membership, what the downtime and risks are, and whether they can book online tonight.
It also has to do this inside the rules that govern medical advertising. Google restricts prescription drug terms on ad landing pages, so the pages that name Botox, Dysport or semaglutide and the pages your ads point to have to be planned separately. Before-and-after photos need patient consent and procedure labels, memberships need clear renewal and cancellation terms, and consultation forms that ask about pregnancy, medications or medical history need to stay out of ad pixels and plain email.
Billion Web Studio is a med spa website development company that delivers this as one fixed-scope project: med spa website design, a page per treatment, concern, provider and location, booking connected to Zenoti, Boulevard, Mangomint or the system you use, consult and booking tracking in GA4 and Google Ads, schema and an editable CMS. You own the domain, code, content, photos and every account from day one, with no platform subscription tying the site to a contract.
The market
Med spas sell medical procedures to people who shop like retail customers. They read reviews, check photos and scroll your Instagram before they book, and more of them now ask an AI assistant which med spa to choose. These figures show what your website is competing for and how patients decide.
94%
of consumers use rate-and-review websites to choose a cosmetic provider, and nearly half say a provider's social media affects whether they book
Source: American Society for Dermatologic Surgery, 2025 Consumer Survey on Cosmetic Dermatologic Procedures
80%
of minimally invasive procedures in 2025 were neuromodulator injections (50%) and hyaluronic acid fillers (30%), with laser skin treatments ranked third
Source: American Society of Plastic Surgeons, 2025 Plastic Surgery Statistics
45%
of consumers used ChatGPT or another AI tool for local business recommendations in 2026, up from 6% in 2025
74%
of consumers look for reviews written in the last three months, and 68% only use businesses rated 4 stars or higher
How they choose
Nobody books filler from a single ad. A patient usually moves through search, reviews, photos and a provider check before they commit, and your site has to win each step.
1
Searches look like "lip filler near me", "laser hair removal cost" or "what helps melasma", typed on Google, asked in ChatGPT or found on Instagram. The site needs one page per treatment and per concern, so the patient lands on lip filler, not a homepage slider.
2
Patients compare star ratings, review counts and how recent the reviews are on your Google Business Profile. Your treatment names, hours and booking link must match the site word for word, and the site should show fresh reviews with your replies.
3
They open the before-and-after gallery and the provider page: is this an NP, PA, RN or physician, how long have they injected, who is the medical director. Labeled photos by treatment and a page per provider answer this without a phone call.
4
They want to know per unit, per syringe, per session, the package price, the member price, and whether Cherry or CareCredit can spread it out. A clear pricing approach, membership page and financing page stop them from leaving to ask a competitor.
5
Facials, peels and laser hair removal series can often be booked or prepaid online. Injectables and weight loss usually need an assessment first, the good faith exam, by the provider your state allows. The site sends each patient to the right path in your booking system, takes a deposit where you require one, and records the booking as a conversion.
The problem
What we find again and again when we audit sites in this trade. None of it is about how the site looks.
Leak 01
Google restricts prescription drug terms in ads, keywords and landing pages. Owners in the Google Ads Community and r/MedSpa report Botox, Dysport and semaglutide pages leaving campaigns "Eligible (limited)" for months, even when the ad text is clean, because nobody planned which pages name brands and which pages ads use.
Leak 02
Many med spa sites send every Book button to the scheduling system's own domain. Analytics and Google Ads see a click, not a booked Botox appointment, so you cannot tell which campaign filled your injector's calendar and which only burned budget.
Leak 03
Neuromodulators, lip filler, biostimulators, laser hair removal, IPL, RF microneedling, peels, body contouring and GLP-1 weight loss sit on one long page. Google and AI assistants cannot match it to "how many laser hair removal sessions do I need", and patients cannot find downtime or risk details.
Leak 04
Patients choose the injector more than the brand. Sites that show stock faces and "our team" without names, credentials (NP, PA, RN, MD) or a named medical director lose the patient who is nervous about filler complications to the clinic that answers that up front.
Leak 05
Unlabeled photos, manufacturer images passed off as your own, mismatched lighting and no results statement are common. Patients have learned to distrust them, and in some states they break advertising rules.
Leak 06
Patients price-check before they book, but many med spa sites show no unit, syringe, session or member price, no explanation of how pricing works, and membership tiers with no fee or inclusions. The patient who cannot see whether lip filler is one syringe or two, or what members pay, books with the clinic down the road that tells them.
Generic vs built for you
A template is built to fit every business, so it fits yours badly. Here is what changes when the site is planned around how patients actually buy.
| What you need | Generic template site | Built for med spas and aesthetic clinics |
|---|---|---|
| Treatment pages | One Services page with a paragraph per treatment | A page per treatment with candidacy, sessions, downtime, risks, aftercare, who performs it, pricing approach, labeled results and FAQs |
| Google Ads and drug names | Brand drug names on every page, including the ones ads point to | Education pages that name Botox or semaglutide accurately, separate ad landing pages written in generic terms, and a list of which URL each campaign uses |
| Booking | A link to the booking system, counted as a click | Your Zenoti, Boulevard or Mangomint booking connected by overlay, embed or link, with consult requests, calls and completed bookings tracked as separate conversions where the vendor allows |
| Before-and-after gallery | A grid of photos with no labels or consent records | A gallery filtered by treatment and concern, every photo labeled with the procedure, consent on file and a results-may-vary statement next to the images |
| Providers and medical director | A team photo and first names | A page per provider with credential, license type, training and treatments performed, plus a named medical director page |
| Memberships and financing | A "Join our VIP club" banner | Tier pages with fee, inclusions, rollover and minimum term, renewal terms next to the sign-up button, online cancellation, and financing examples that state the APR when a monthly amount is shown |
| Health data on forms | A contact form that emails medical history to the front desk, with the Meta Pixel on the same page | Consult and intake forms on providers that sign a BAA where HIPAA applies, no ad pixels on health forms, and health details kept out of email notifications |
| Texting consent | A pre-checked box or none at all | Separate, unchecked SMS and phone consent boxes with your messaging terms linked, and the consent wording and time passed to your CRM or booking system |
Free self-check · 2 minutes
Tick everything your site does today. Each box you cannot tick is a place where a ready-to-buy visitor leaves.
What you need
The features that turn a med spa website from a brochure into the best salesperson you have. We build all of them.
Must-have · 01
Neuromodulators, lip, cheek, chin and under-eye filler, biostimulators, laser hair removal, IPL or BBL photofacial, laser resurfacing, RF microneedling, chemical peels, facials, body contouring, medical weight loss, IV therapy and PRP hair restoration, each with sessions, downtime, risks, aftercare and a booking or consult button.
Must-have · 02
Fine lines, volume loss, melasma and hyperpigmentation, acne scars, tone and texture, unwanted hair, stubborn fat and skin laxity, each linking to the treatments that address it and the providers who perform them.
Must-have · 03
Name, credential, license type and state, training, years injecting and treatments performed. Written only from what you confirm, so no page implies someone performs a treatment their license does not allow in your state.
Must-have · 04
Filtered by treatment and concern, each image labeled with the procedures performed, taken in matching pose and lighting, consent recorded, model or manufacturer images marked as such, and a results-may-vary statement placed next to the photos rather than behind a link.
Must-have · 05
Campaign pages for "wrinkle relaxer", "neuromodulator" or "medical weight loss" that carry one offer and one action, kept apart from brand-name education pages, with a written map of which URL each campaign uses. You confirm the policy route with Google and counsel; we never promise ad approval.
Must-have · 06
Book buttons that open your scheduling system in an overlay where it supports one, separate paths for book-online services and consult-first injectables, deposits and card-on-file where you require them, booking from your Google Business Profile and Instagram where your system supports it, tagged links so those bookings show by source, and every step tracked in GA4 and Google Ads.
Must-have · 07
How pricing works per unit, syringe, session, package and member rate where you choose to publish it. Each membership tier with monthly fee, perks, rollover rules and minimum term, renewal terms beside the sign-up button, an acknowledgment email and online cancellation. Financing pages for Cherry or CareCredit that link to the lender's terms and state the APR and terms whenever a monthly payment is shown.
Must-have · 08
GLP-1 pages that never call a compounded product the same as Ozempic or Wegovy or imply FDA approval, filler pages that state real risks, and neuromodulator pages that describe approved uses instead of "erase your lines" promises.
Must-have · 09
Aftercare pages per treatment with the after-hours number to call if something looks wrong after filler, when to seek emergency care, and a plain statement of where your neuromodulators and fillers come from (manufacturer direct or a verified pharmacy), written only from records you can show.
Must-have · 10
Address, hours, parking, phone, treatments and providers at that location, and a booking link per location, with name, address and phone identical to the Google Business Profile.
Must-have · 11
A specials page your staff can update for event season, gift cards, refer-a-friend credits and the manufacturer loyalty programs you take part in, with no review-for-reward offers anywhere on the site, since Google prohibits incentives for reviews.
Must-have · 12
No autoplay video heroes or focus-trapping pop-ups, compressed gallery images, Core Web Vitals targets, WCAG 2.1 AA as the working standard and an accessibility statement in the footer.
What we build
This is the medical spa website design we start from for a single-location practice. We trim it to the treatments you actually sell, and add a set of location pages for each clinic in a group.
Treatments
Concerns
Results and providers
Pricing and offers
Book and visit
Ads and legal
Calls, bookings, leads
Good website design for med spas tracks each lead to the treatment: a lip filler consult, a laser package, a membership sign-up. We build the path from the first visit to the booked appointment and make every step visible.
AI search
Patients now ask ChatGPT, Perplexity and Google's AI answers which med spa to trust, what filler costs and whether compounded semaglutide is safe. Pew found that when Google shows an AI summary, people click a regular result on about 8% of visits, against 15% without one. AI systems recommend practices whose sites answer these questions plainly and whose reviews, providers and locations agree across the web.
Questions your patients ask AI assistants
Answers at the top of every treatment page
Cost approach, number of sessions, downtime, how long results last, risks and who should not have the treatment, written in plain sentences an AI assistant can quote. Each page has an FAQ your staff can add to whenever the same question keeps coming up in consults.
Providers as named entities
Each injector and the medical director gets a page with credential and license type, linked from treatment and location pages and marked up with Person and MedicalBusiness schema.
Locations that agree everywhere
Name, address, phone and hours identical to the Google Business Profile, the correct primary category, and one page per clinic, so AI systems and Maps see one consistent practice.
Fresh reviews on the page
Recent Google reviews and your replies shown on treatment and location pages, collected by asking every patient through your booking system, with no gating or rewards.
Accurate drug and device facts
Education pages that use FDA-approved product names correctly, state filler risks and avoid "same as Ozempic" claims, which makes your page a safer source to cite than a forum thread.
Galleries AI can read
Before-and-after images with captions and alt text that describe the treatment and area, not a promise of results, so the gallery supports "med spa near me with before and after photos" answers.
Compliance and trust
Med spas sit where medical rules meet retail marketing, and the website is where both show. We build to these rules with you and your counsel. We do not certify compliance, and state law varies, so your counsel or a med spa law resource such as AmSpa's state summaries confirms what applies to you.
The FTC says health claims need competent and reliable scientific evidence, that "results not typical" does not fix a testimonial showing atypical results, and that before-and-after images imply typical results. California Business and Professions Code 651 requires photos to name the procedures, be comparable in pose and lighting, carry a statement that results may not occur for all patients and label models, and requires any advertised price to be exact, without "as low as" or "and up". We build galleries, captions and pricing blocks to these standards.
The FTC rule on consumer reviews and testimonials (16 CFR Part 465) bans fake reviews, undisclosed staff reviews and review suppression. Google prohibits incentives for reviews and asking only happy patients. Your site asks every patient, offers no reward for a review, and shows testimonials only with written consent.
Practices that are HIPAA covered entities need form and hosting vendors that sign a BAA, and HHS says tracking vendors that receive patient information are business associates too. Washington's My Health My Data Act requires a homepage link to a consumer health data privacy policy for businesses it covers. We keep ad pixels off consult and intake forms and place the policies your counsel writes.
Under the TCPA rules in 47 CFR 64.1200, marketing texts sent with automated systems need prior express written consent that is not a condition of purchase, and a STOP reply revokes it. Our forms use separate, unchecked SMS and phone consent boxes, link your messaging terms and pass the consent record to your systems.
California's automatic renewal law requires clear terms next to the consent request, express consent, an acknowledgment and online cancellation for online sign-ups, and other states have their own versions. For closed-end financing such as installment loans, Regulation Z requires that an ad stating a monthly payment also state the down payment, repayment terms and APR; we apply the same disclosure to every financing example on the site. Membership and financing pages are built to both.
Who may inject, delegate or supervise is state law and changes often. Provider pages state only the credentials and roles you confirm. For accessibility, the Department of Justice says the ADA applies to businesses' websites, so we build to WCAG 2.1 AA and add an accessibility statement.
We build with tools and patterns that support these rules and document what we set up. For legal advice on your own obligations, talk to your attorney.
From the forums
We read what med spa owners, injectors and practice managers ask in the communities they use. These are real questions from 2024 to 2026 threads, paraphrased, with our straight answers.
Asked on r/MedSpa
Our answer: Very likely. Google restricts prescription drug terms on landing pages as well as in ads and keywords, and owners report limits that came from drug names on the page. We plan generic-term landing pages for campaigns and keep brand-name education pages separate. You confirm the certification route with Google and counsel; nobody can promise approval.
Asked on r/PPC
Our answer: Advice conflicts. In the Google Ads Community a volunteer Product Expert suggested ads point to a subdomain that does not link to the main site, but that is volunteer advice, not Google policy, and another practice reported its subdomain ads were still blocked because the main site mentioned Botox. We map which URLs each campaign uses and structure the site so your ad manager and counsel can choose either route without a rebuild.
Asked on Google Ads Community
Our answer: Send each campaign to its own treatment page with one action, not the homepage. Add negatives for training and jobs searches, and track consult requests and bookings, not clicks. The website change usually comes first, because the ad has nowhere specific to land.
Asked on r/MedSpa
Our answer: Most booking vendors keep the booking on their own domain, so the website only sees a click. We use the vendor's overlay, embed or integrations where they exist and set up conversions for consult requests, calls and completed bookings where the vendor allows. Where a vendor blocks tracking, we tell you before you sign so you can decide.
Asked on r/MedSpa
Our answer: No. Owners describe losing ad accounts and pages after giving a firm their logins. Keep every account in the practice's name and add vendors as users with the access they need. We hand over the domain, site, analytics and every account we create in your name on day one.
Asked on r/MedSpa
Our answer: No. Google prohibits review incentives and asking only happy patients, and a Google Product Expert linked one aesthetics clinic's hidden reviews to a review giveaway. Ask every patient by text from your booking system after the visit, ask in person when they see results, and reply to every review.
Asked on r/MedSpa
Our answer: Owners in the thread gave a good list. Who reviews claims for compliance? What is the before-and-after policy? Who approves copy? How are leads tracked from request to booked consult to showed to treatment sold? Who owns the ad accounts, site, domain and creative? Agree what success looks like before you sign. Our answers: your providers approve every treatment and provider page, consults and bookings are tracked where your booking vendor allows, and you own every account from day one.
Asked on Google Business Profile Community
Our answer: It can. Google's experts suggested making sure the website clearly lists your aesthetic services before contacting support. We make your treatment pages and Business Profile use the same service names so both tell Google the same story.
Asked on r/MedSpa
Our answer: Owners said cost depends on custom design, page count and the firm, and that most delay comes from waiting on photos, brand and copy. We give a fixed quote within 1 business day and a dated week-by-week plan that shows when we need your photos and approvals.
Asked on r/MedSpa
Our answer: From your own patients, with signed consent for marketing use, taken at follow-up in the same light and angle. Manufacturer and model photos must be labeled as such where state rules require it. We build the gallery so each photo carries its treatment label and results statement.
Questions are paraphrased from public threads. We never quote members by name.
Others vs us
The three ways med spas and aesthetic clinics usually get a website, side by side.
| Billion Web Studio | Website builder template | Typical industry agency | |
|---|---|---|---|
| Who owns the site | You own code, design, content, domain and accounts from day one | You, but tied to the builder's platform | Often bundled into a platform subscription; ownership and exit terms are not always stated |
| Treatment and concern pages | A page per treatment, concern and location, written for your menu and reviewed by your providers | Usually one services page you write yourself | Often templated copy shared across many practices |
| Booking and tracking | Your booking system connected, with consult requests, calls and bookings tracked where the vendor allows | A link out, counted as a click | Often the agency's own platform tools |
| Google Ads and drug terms | Generic-term ad landing pages planned with the site, plus a URL map per campaign | Not considered | Ads often point to the homepage or to pages that name the brand drug |
| Before-and-after and testimonials | Labeled, consent-backed, with results statements and state rules in mind | Free-form | Often stock or manufacturer galleries reused across clients |
| Health data and SMS consent | BAA-ready form vendors where HIPAA applies, no pixels on health forms, separate SMS consent | Not considered | Retargeting pixels are often installed sitewide, including on consult forms |
| Pricing model | Fixed quote within 1 business day, no hourly billing | Monthly subscription | Monthly platform or retainer fee, often with a 12-month contract |
| Timeline | Dated week-by-week plan, 4 to 8 weeks for most single-location med spas | Do it yourself | Often not stated up front |
| After launch | 30 days of free support, optional care plans, no lock-in | Self-managed | Ongoing subscription to keep the site live |
Why Billion Web Studio
Restricted drug terms are a website decision before they are an ads decision. We separate education pages from campaign pages and give your ad manager a URL map on launch day.
Domain, code, design, content, photos, analytics and ad tags sit in your practice's name from day one. If you change agencies or booking systems, the site stays with you.
We track consult requests, calls and bookings by treatment and campaign, so you can see whether your filler, laser or weight loss spend is paying for itself.
Labeled galleries, membership terms, financing disclosures, SMS consent and pixel-free health forms are built in. We do not certify compliance, and we say so plainly.
A fixed quote within 1 business day with a free audit of your current site, a week-by-week plan and weekly written updates. If we slip a date because of us, your next month of support is free.
The people on your kickoff call build your site. Our sister company, Billion Game, works on SEO and AI search, so treatment pages and schema are planned for search from the first wireframe.
In writing, before we start
Fixed quote in 1 business day
Scope, deliverables and price agreed in writing, with a free audit of your current site. No hourly billing.
Launch date in writing
A dated week-by-week plan and a written update every week. If we slip because of us, the next month of support is free.
You own everything
Code, design, content, domain and accounts are yours from day one. No 12-month contract, no rented site.
30 days of support included
We watch rankings, forms and call tracking after launch and fix anything that needs it.
Proof, not promises
We have not built a website for a med spa or aesthetic clinic yet, and we will not imply otherwise. The closest proof is Blues Renewables, a local service business running the same lead system a med spa needs: a page per service and area, click-to-call, and every call and form tracked as a lead event in GA4. It went from no tracked leads to 7 to 10 inquiries a week, and Google clicks rose from 14 to 560 a fortnight in two months. For a med spa, its price pages become treatment and membership pricing pages and its local area guides become concern and location pages. Terah Tex shows the two-step form, from no website inquiries to about 5 leads a week, that we would adapt into a short consult request followed by secure intake. YUVA Law Firm in our portfolio shows free-consultation forms for a sensitive service, and Abraca shows the online store many med spas run for retail skincare.
Blues Renewables · Rooftop solar installer
Terah Tex · Uniform manufacturing
Process
Typical timeline: 4 to 8 weeks for a single-location med spa; 8 to 12 weeks for groups with many locations, treatment and concern pages. You see progress every week.
Step 01 · Week 1
We audit your current site, competitors, and how you show up on Google and in AI answers, then agree on goals and a fixed quote.
Step 02 · Weeks 2 to 3
Sitemap, wireframes and full designs for your review. You approve everything before we build.
Step 03 · Weeks 3 to 6
Development, SEO setup, speed tuning, and testing across devices and browsers.
Step 04 · Launch and beyond
We launch, monitor, and improve based on real data. 30 days of free support included.
What shapes your quote
Every project gets a fixed quote within 1 business day, agreed before work starts.
Get my fixed quote →Straight answers to what owners ask us, and what they ask Google and AI assistants. Ask us anything else.
We give a fixed quote, agreed before work starts, based on pages, features, integrations and content. You get it within 1 business day with a free audit of your current site. There is no hourly billing, so the price does not grow as the project runs.
Most single-location med spa sites take 4 to 8 weeks. Groups with several locations and a full set of treatment, concern and provider pages take 8 to 12 weeks. You get a dated week-by-week plan, including when we need your photos and approvals.
Yes. We work with the scheduler you already use, such as Zenoti, Boulevard or Mangomint, through its overlay, embed, link or integrations. We track consult requests, calls and completed bookings as conversions where the vendor allows, and tell you up front where a vendor limits tracking.
Yes. Our aesthetic clinic website design covers physician-owned clinics and dermatology practices with a cosmetic side, as well as independent med spas. The page set is the same: treatments, concerns, providers, labeled results and tracked booking. We add insurance-billed services as separate pages where you offer them.
Yes, where your booking system supports Reserve with Google or Instagram Book Now. We match the treatments and booking links on your Business Profile to the site and tag them, so those bookings show up by source in your reports.
Yes, with written patient consent, procedure labels, consistent pose and lighting and a statement that results vary. Some states, including California, set specific rules for these images and for model photos. We build the gallery to support those rules.
We do not certify compliance. Where HIPAA applies to your practice, we use form and hosting providers that sign a Business Associate Agreement, keep ad pixels off consult and intake forms, and keep health details out of email notifications. Your counsel confirms whether HIPAA covers your practice.
Yes, where you choose to. We build pricing pages per unit, syringe, session or package, and membership tiers with fee, inclusions, renewal terms beside the sign-up button and an online cancellation path. In California, licensees who advertise prices must state them exactly, without "as low as" or "and up".
Yes, with careful wording. Compounded semaglutide and tirzepatide are not FDA-approved, and FDA warns against calling them the same as an approved drug. The page describes your program, the provider who prescribes, and risks, without implying FDA approval.
No one can guarantee rankings. We build what Google and AI assistants use: a page per treatment and concern, named providers, location pages that match your Business Profile, schema, fast mobile pages and recent reviews on the page.
You do: code, design, content, photos, domain and every account, from day one. There is no lock-in. After 30 days of free support you can choose an optional care plan or run the site yourself.
Yes. We audit what you own (domain, content, photos, reviews, ad accounts), plan redirects from every old URL and rebuild so you keep the search visibility you have earned where possible. Check your contract's notice period before we set the launch date.
No. The CMS is editable and we train your team. Specials, gift card offers, provider bios and treatment FAQs are blocks your staff can change without a developer, which matters during holiday and event-season promotions.
Location pages, yes: each needs its own address, hours, booking link and providers. Injector pages help patients choose and give Google and AI assistants named, credentialed providers to connect to your practice.
Four quick questions. You'll get a fixed quote and a free audit of your current site within 1 business day.
Prefer email? info@billionwebstudio.com
