How much does a car dealership website cost?
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We quote one fixed price, agreed before work starts, based on the number of pages, features, integrations such as your DMS feed and credit app, and content. You get it within 1 business day of a free audit of your current site. There is no hourly billing and no monthly platform fee for the build.
How long does car dealership website development take?
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A single lot with a simple inventory feed usually takes 4 to 8 weeks. Multi-lot groups, buy here pay here finance sections or large sets of model pages take 8 to 12 weeks. You get a dated week-by-week plan before we start.
Do you build the inventory system or connect to mine, and how fast do sold cars update?
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We connect to yours. We build the site on the feed your Frazer, DealerCenter or other DMS or inventory tool already exports, by FTP or API, so price changes and sold cars show as fast as the feed sends them. We agree the feed schedule and a sold-car rule in writing: a clearly marked sold page with similar cars, or a redirect to the matching model page. If your DMS cannot export a feed, we tell you during the free audit, before we quote.
Will the site show the all-in price the FTC and California expect?
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Yes. Our templates make the price including your doc fee and other mandatory dealer fees the most prominent amount on search results and vehicle pages, note government fees as extra, and carry the total price into lead auto-replies for California dealers. You approve the wording with your counsel.
Can you keep my lender's credit application?
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Usually yes. We embed your lender's or DMS's secure application over HTTPS so it still reaches F&I. We do not store credit applications in the website or send them by plain email, because the Safeguards Rule treats dealers who arrange financing as financial institutions.
Can you add a payment calculator?
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Yes, with the APR, term and down payment shown next to any payment it produces, and a note that taxes and fees may not be included. Regulation Z treats a payment amount in an ad as a trigger for those disclosures.
What happens to my SEO if I switch from my current provider?
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We crawl the old site, map every URL, including vehicle detail and search result patterns, to 301 redirects, move content you want to keep, resubmit sitemaps in your Search Console and watch 404 reports after launch. Get your domain and Search Console into your own name first if they are not already.
Do I still need CarGurus, Cars.com or Autotrader?
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Probably. Cox found 77% of used buyers use third-party sites, so marketplaces bring shoppers. Your own site converts the second visit, gives you leads you do not share and shows which cars and channels sold, so you can judge what each listing fee returns.
Can a small lot rank on Google?
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Often yes for specific searches such as a year, make and model in your town, and for model, category and finance pages over time. Broad "used cars" searches in a big city are hard for any small lot. We do not guarantee rankings or lead numbers.
Will this get my cars into ChatGPT and Google AI answers?
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Nobody can guarantee placement. We make your cars and answers readable by machines: price, mileage and VIN in plain HTML, crawler access checked, Car and AutoDealer schema that matches the page, and your doc fee, warranty and credit answers written as text.
I am a franchised dealer. Can you build my main site?
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Your OEM program may require a certified website provider to keep co-op funds, so check your agreement before replacing it. Where it allows, we can build a second site, such as a used car or pre-owned site, alongside the certified one.
Do I own the website, domain and photos?
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Yes, from day one. Code, design, content, photos, domain, hosting, GA4 and Search Console accounts are in your name. There is no lock-in, so you can take the site to another developer at any time.
What makes your website design for car dealerships different from a dealer website platform?
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We put the terms in writing first: a fixed quote in 1 business day, a dated plan, your ownership of everything and no lock-in. A site bundled with your DMS or rented from a platform usually stays with that vendor if you leave. Ours covers your DMS feed, all-in pricing, a written sold-car rule, a secure credit app, trade-in and model pages, and tracking by vehicle and source in your own accounts.
Can my staff update specials, banners and the pricing policy?
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Yes. You get an editable CMS and a training session at launch, so your team can change specials, homepage banners, staff photos and policy pages without calling us. Inventory still updates itself from your DMS feed.
