Platforms · Commercial vehicle research
A truck research platform with 3,600 pages that grew to 292 search clicks a week
A new truck research platform competing with established portals. We built model, price, spec, mileage, variant and comparison pages for every truck, then fixed crawling and structured data so Google could trust them.
- clicks a fortnight, from 21
- 465
- impressions a fortnight, from 2,195
- 72,749
- clicks in one week, from 12
- 292
- pages in sitemap
- 3,618
The challenge
Trucks India helps buyers in India research commercial vehicles: prices, specifications, mileage and running costs. The category is dominated by large portals with years of authority, and a new site has to earn trust quickly.
The early site had pages that search engines found hard to read, links that pointed to pages that did not exist, and brand pages that were unknown to Google. Clicks were in single digits a day.
What we built
A page for every question a buyer asks
For each of 497 truck models: an overview, a price page, a specifications page and a mileage page. Then 1,299 variant pages, 41 curated head-to-head comparisons, 125 brand and filter combinations, 59 category pages and 30 brand pages.
Tools buyers use
On-road price and EMI, a load planner drawn to scale, fuel and running cost per kilometre, and side by side comparisons with a written verdict.
Crawling and indexing fixed
A full crawl found 351 broken internal links and pages with stale noindex tags. After the fixes, 2,751 of 2,753 crawled pages return 200, there are no orphan pages, and every sitemap URL resolves.
Honest structured data
Vehicle and Product markup without fake offers or ratings, which Google penalises on research sites, plus breadcrumbs and item lists on every listing.
Fast discovery
IndexNow submissions for new and updated pages, so Bing and other engines pick up changes within hours.
The results
In its first two weeks of Search Console data (6 to 19 September 2026) the site earned 21 clicks from 2,195 impressions. In the two weeks to 11 October 2026 it earned 465 clicks from 72,749 impressions.
Weekly clicks grew from 12 to 292, and weekly impressions from 321 to 49,755, in five weeks.
Sources: Google Search Console (domain property), web search, 6 Sep to 11 Oct 2026. Scores from Lighthouse 13.5, 14 Oct 2026.
Delivered
- ✓PageSpeed 90+ on desktop
- ✓Lighthouse SEO 100
- ✓Best practices 100
- ✓0 technical issues
- ✓All pages indexed
- ✓CRO optimized
- ✓Forms connected
- ✓Security configured
Stack and scope
- Next.js
- Node.js API
- Sanity CMS
- IndexNow
- Programmatic SEO
- Comparison engine
- 3,618 pages
