Professional servicesBooking projects for November
A homeowner comparing three auto quotes, a contractor who needs a certificate of insurance by Friday and a client who only wants an ID card all land on the same site. We build independent agency sites with a page for every line and niche you write, quote forms that reach your AMS or CRM, and a client service center that takes routine calls off your CSRs.
The short answer
An insurance agency website development company builds independent agency websites that turn searches for auto, home, business and life insurance into quote requests, calls and booked policy reviews. The same site lets existing clients get an ID card, a certificate of insurance or a claims number without phoning the office. It has to give a shopper a reason to pick a local agent over the other quotes they already hold, show which states you are licensed in, and send every quote request into your agency management system instead of an inbox nobody checks on Saturday.
For a personal lines agency that means a page per line (auto, home, condo, renters, umbrella, boat, flood) and a short quote form whose fields change by line. For a commercial agency it adds pages for the industries you write (contractors, trucking, restaurants, habitational), a certificate of insurance request form and a risk or contract review offer. Medicare Advantage and Part D pages carry the CMS third-party marketing disclaimer when you sell for more than one plan organization, and every agency gets a review request flow that stays inside Google and FTC rules.
Billion Web Studio delivers this as one fixed-scope project: insurance agency website design, line and niche pages, InsuranceAgency schema, call and form tracking in GA4, and quote forms connected to your AMS or CRM (HawkSoft, EZLynx, AMS360, Applied Epic or AgencyZoom) through the vendor's native connector or Zapier where it supports it. You own the site, the domain and every account from day one, so changing carriers, uplines or vendors never takes your website with it.
The market
Independent agencies place most of America's commercial insurance and a large share of personal lines. Shoppers now gather more quotes than ever, more of them buy online and a growing share ask an AI assistant who to call. The figures below show the market you sell into and how buyers choose an agent.
61.5%
of US property and casualty premiums were placed by independent agencies in 2024, including 87.2% of commercial lines and 39% of personal lines
3.5
auto insurance quotes collected on average by shoppers, the highest in the study's history; 53% of auto customers shopped
Source: J.D. Power 2026 U.S. Insurance Shopping Study, reported by Insurance Business (Jun 2026)
45%
of consumers used ChatGPT or other AI tools for local business recommendations, up from 6%; 47% will not use a business with fewer than 20 reviews
Source: BrightLocal Local Consumer Review Survey 2026 (Feb 2026)
46%
of independent agencies now use AI, up from 15% in 2024, most often for marketing content; about 37,000 agencies in total
Source: Big "I" 2026 Agency Universe Study, reported by Insurance Journal (Oct 2026)
How they choose
Insurance shopping starts with a renewal notice, a life event or a new business, and it ends with whichever agent is easiest to start with and easiest to trust. Then the same person comes back for years as a client. Here is how a US buyer picks an agency and what your site has to do at each step.
1
A premium increase at renewal, a teen driver, a new home or boat, or a new LLC that needs general liability and workers comp before a contract starts. J.D. Power found 53% of auto customers shopped in its 2026 study. Your site needs a page for each line and each life event, written the way the buyer says it.
2
Buyers search "independent insurance agent near me" or "contractor insurance in Columbus", and BrightLocal found 45% now use AI tools for local recommendations. Your site, Google Business Profile and directory listings must agree on name, phone, address handling and the lines you write.
3
Shoppers collected an average of 3.5 auto quotes in 2026, and J.D. Power reports 48% of new auto policies are now bought digitally. Your site has to explain why a local agent who shops many carriers beats buying direct: the carriers you represent by line, help at claim time, annual reviews and real Google reviews.
4
The NAIC tells shoppers to confirm with the state insurance department that the agent and company are licensed before signing an application. Licensed states, the agency's legal or DBA name, staff with roles and photos, and a live review feed answer that check before the buyer leaves your site.
5
The buyer starts a quote, calls or books a review. The request lands in your AMS with the line preselected, a confirmation text goes out and a producer calls back fast. After binding, the same site serves the client: ID cards, certificate requests, payment links by carrier and the claims number at 2 a.m.
The problem
What we find again and again when we audit sites in this trade. None of it is about how the site looks.
Leak 01
Auto, home, BOP, workers comp and term life crammed onto one page rank for none of them. A roofer searching for general liability lands on a wall of carrier logos and leaves. Each line and each niche you write needs its own page that answers the questions that buyer asks.
Leak 02
In one r/InsuranceAgent thread, a captive owner's Google Ads clicks stayed normal while leads dropped to zero for close to a year, because the mandated site's form had stopped passing data to the CRM. If nobody tests the path from form to AgencyZoom, HawkSoft or EZLynx, you pay for clicks that never become prospects.
Leak 03
Agents on r/InsuranceAgent say lead sellers win the same searches with SEO and ads, then resell the prospect, while click and lead costs keep climbing. A page for every line, niche and town you write captures those shoppers directly, with consent text that names only your agency, so the lead is yours and nobody else is calling it.
Leak 04
Many agency homepages say "we shop dozens of carriers" and stop there, which is what every agency in town says. A shopper with several quotes in hand needs to see your carriers by line, the niches you know, how you help at claim time, your reviews and the people who answer the phone.
Leak 05
ID cards, certificates of insurance for a general contractor, adding a driver, payment links and claims numbers fill a CSR's day. A site built only for prospects has nowhere to send existing clients, so the phone rings for a PDF that a request form could have delivered.
Leak 06
"Best rates guaranteed", "100% satisfaction", carrier logos used without permission, Medicare pages without the CMS disclaimer and quote forms with no TCPA consent text. State unfair trade practice laws reach internet advertising, and these lines add risk without winning a single policy.
Generic vs built for you
A template is built to fit every business, so it fits yours badly. Here is what changes when the site is planned around how clients actually buy.
| What you need | Generic template site | Built for independent insurance agencies |
|---|---|---|
| Lines of business | One "Insurance services" page listing every product | A page per line and per commercial niche (contractors, trucking, restaurants, habitational), each with coverage questions and a quote button with that line preselected |
| Quote requests | A contact form that emails a name and phone number | A short form whose fields change by line (drivers and vehicles for auto, payroll and class for workers comp), sent to your AMS or CRM and tested end to end before launch |
| Existing clients | A phone number and "call us for service" | A client service center: ID card and certificate requests, policy change forms, payment and claims links by carrier, annual review booking |
| Licensing | No mention, or a vague "licensed nationwide" | Licensed states listed, the agency's legal or DBA name, and license numbers or NPNs in the footer and bios where you choose to show them |
| Carriers | A wall of carrier logos copied from the web | Carriers grouped by personal, commercial and life lines, with logos only where the carrier allows it and its brand rules are followed |
| Medicare and life | "We sell Medicare" with no disclaimer | Medicare pages with the CMS third-party marketing disclaimer in the required form, and life pages with a term quoter or a booking step |
| Reviews | Five hand-picked quotes with first names | A live Google review feed and a review request sent to every client the same way, inside FTC and Google rules |
| Towns and states | Dozens of city-swap pages with the same text | Pages only for markets you serve and states you are licensed in, each covering local risks such as flood zones, coastal wind or winter driving |
Free self-check · 2 minutes
Tick everything your site does today. Each box you cannot tick is a place where a ready-to-buy visitor leaves.
What you need
The features that turn an insurance agency website from a brochure into the best salesperson you have. We build all of them.
Must-have · 01
Start a Quote and the office number as text in the header, with a sticky call, text and quote bar on mobile. A renewal shopper on a lunch break with two other quotes open should be able to start yours from their phone in seconds, not hunt for a contact page.
Must-have · 02
Auto, home, condo, renters, umbrella, motorcycle, boat and RV, flood and landlord on the personal side; BOP, general liability, commercial property, workers comp, commercial auto, professional liability, cyber and surety bonds on the commercial side. Each says what the coverage does and what you need to quote it.
Must-have · 03
If you write contractors, trucking, restaurants, habitational or manufacturing, each gets a page in that owner's words: certificates for general contractors, federal filings for motor carriers, liquor liability for restaurants. Niche pages are where a small agency can outrank national carriers.
Must-have · 04
ZIP code and lines wanted first, then only the fields that line needs. Optional Canopy Connect to pull current policy details, or a consumer rater embed where you use one. No Social Security numbers on open web forms.
Must-have · 05
Quote requests go to AgencyZoom, HawkSoft, EZLynx, NowCerts, AMS360 or Applied Epic through the vendor's native connector or Zapier where it supports it, with a copy to the producer. We submit test quotes for every line at launch and confirm each one arrives.
Must-have · 06
ID card request, certificate of insurance request, add a driver or vehicle, policy change form, payment links and claims phone numbers by carrier, a login link to your AMS client portal (for example EZLynx Client Center) and an after-hours claims note. Every change form says plainly that nothing is added or bound until a licensed member of your team confirms it, and it tells the client to call for anything urgent. Each request goes to the right CSR with a timestamp you can keep for your E&O file.
Must-have · 07
Every state you are licensed in, the agency's legal or DBA name, and license numbers or NPNs in the footer and team bios where you choose to show them. California requires license numbers on quotes, business cards, print ads and work emails, so many agencies show them on the site too.
Must-have · 08
Counts and names by personal, commercial and life lines, with logos only where carrier brand rules allow. It is the clearest reason a shopper has to call an independent agent instead of buying direct.
Must-have · 09
Years in business and how the agency started, photos, roles and licensed lines for producers and account managers, and membership badges only where true (your state Big "I" association, Trusted Choice). Add a free annual review offer tied to life events: a new driver, a new home, a boat, a new business.
Must-have · 10
A live Google review feed near the top and a review link sent to every client the same way, for example after e-signature. BrightLocal found 74% of consumers care about reviews from the past three months, so a steady flow beats a one-time push.
Must-have · 11
A page per real market and per licensed state, covering local risks and the lines you write there. Google ties map results to your verified address, so pages for other metros and states have to earn rankings with content.
Must-have · 12
schema.org InsuranceAgency markup with hours, lines, area served and address handling that matches your profile, plus Core Web Vitals targets of LCP 2.5 seconds or less, INP 200 ms or less and CLS 0.1 or less.
What we build
Here is the sitemap we start from for independent insurance agency website design when you write personal and commercial lines. We cut or add pages to match the lines, niches, carriers and states you actually write.
Personal lines
Commercial lines
Industries you insure
Life, health and benefits
Client service center
Trust and company
Calls, bookings, leads
Good insurance agency web design is judged in quote requests that reach a producer, calls answered and policy reviews booked, and you can see where each one came from. This is how we build that path and track every lead.
AI search
Buyers now ask ChatGPT, Google AI Mode and Perplexity which agency to call, and a new LLC owner shopping for general liability is exactly the buyer who asks. Assistants answer from your site, your reviews, your Google profile, directories and association listings. If your lines, niches, licensed states and carriers are not written plainly as text, the assistant names an agency whose are.
Questions your clients ask AI assistants
Lines, niches and states written as text
The lines you write, the industries you know, the states you are licensed in, the carriers by line and your hours as plain text. An assistant cannot repeat a licensed-states list that only appears inside a badge image.
One identity across site, profile and directories
The same agency name, phone, address handling and lines on your site, Google Business Profile, association listings and directories. Agents on r/InsuranceAgent say AI tools pull from reviews, directories and citations, so mismatches get repeated.
Pages that answer what buyers ask
Independent agent or captive agent, what a business owners policy covers, whether you need workers comp in your state, who to call at claim time, how fast you issue a certificate. Each answered in the first lines of the page, in the buyer's words.
Proof an assistant can cite
Years in business, carriers by line, staff and their licensed lines, your Google rating linked to the profile, and dated coverage guides. Specific, checkable facts are what an assistant can repeat about you.
InsuranceAgency schema
Structured data with your lines, area served, opening hours and phone number on the home, line and location pages, so search engines and AI systems read the same facts the visitor sees.
An agency fact page
A plain page with your lines, niches, licensed states, carriers, offices, hours and how to report a claim. It gives assistants one clean source to check when they answer "who can insure my business".
Compliance and trust
An agency website is advertising under state insurance law, and its quote forms collect personal data. We build pages and forms that support these rules and flag them in the plan. We do not certify compliance; your compliance contact, carrier or counsel approves the final wording.
Producers need a license in each state where they sell, with separate licenses for life and health and for property and casualty (BLS). Under the NAIC Producer Licensing Model Act, a producer must notify the commissioner before using an assumed name, and states that adopt its business entity section require the agency itself to hold a producer license. California Insurance Code 1725.5 requires license numbers on quotes, business cards, print ads and work emails. We show licensed states and, where you choose, license numbers and NPNs.
The NAIC Unfair Trade Practices Act treats misrepresentation and false advertising as unfair trade practices, and its advertising section was amended to cover internet ads. So we write no rate guarantees, no coverage promises and a note that a quote request is not coverage. Carrier logos go up only with permission, captive sites follow carrier brand rules, and agents who sell variable products through a broker-dealer need its registered principal to approve the site before use (FINRA Rule 2210). Policy change and certificate forms carry the same note: a request is not coverage until your office confirms it.
Agencies that sell Medicare Advantage or Part D plans for more than one organization must show the CMS disclaimer prominently on their websites: that they do not offer every plan in your area, how many organizations and products they represent, and to contact Medicare.gov or 1-800-MEDICARE for all options (42 CFR 422.2267(e)(41) and 423.2267(e)(41)). We place it on every Medicare page, the Medicare quote form and any website chat; CMS also requires it in emails and read on calls, which your team handles.
Prior express written consent for autodialed or prerecorded telemarketing must clearly authorize the seller to call and state that consent is not a condition of purchase (47 CFR 64.1200). The FCC one-to-one consent rule was vacated on 24 Jan 2025, but these duties still apply. Our forms use unchecked consent text that names your agency, plus SMS terms.
The FTC Consumer Reviews and Testimonials Rule, in force since 21 Oct 2024, bans fake reviews, including AI-generated ones, rewards tied to positive sentiment and review suppression, and FTC staff warn that showing only positive reviews can be deceptive. Google treats agents as practitioners, asks agents who work from home and do not see clients there to hide the address and does not allow a virtual office unless it is staffed during business hours. We show a live review feed and match the site to your profile.
The Justice Department says the ADA covers what businesses open to the public offer on the web, and quote forms are the usual failure point: labels, error messages, keyboard use. The NAIC Insurance Data Security Model Law sets security standards for licensees (states adopt their own versions). We use HTTPS, collect only what a quote needs, never ask for Social Security numbers on open forms and pass data to your AMS or a secure intake tool.
We build with tools and patterns that support these rules and document what we set up. For legal advice on your own obligations, talk to your attorney.
From the forums
We read what agency owners ask each other on r/InsuranceAgent, r/commercialinsurance, r/LifeInsurance and r/SEO. The same worries repeat: rented sites, carrier rules for captives, CMS wording on Medicare pages, Google profiles tied to home offices, reviews that disappear, ChatGPT naming another agency, rising lead costs, leads that never reach the AMS and quotes re-keyed by hand. These are their questions, paraphrased, with our straight answers.
Asked on r/InsuranceAgent
Our answer: Replies framed it as rent or own: a vendor brings quote forms and carrier logos, but the site goes away when you stop paying, and a lightly edited template looks like the agency across town. Whoever builds it, get the domain, hosting and analytics in your name and ask exactly how forms reach your AMS. We build sites you own from day one, with no lock-in.
Asked on r/InsuranceAgent
Our answer: Replies added ADA accessibility and, bigger, a reason to pick you: a niche, fast responses to form fills, quick pages and a look at what ChatGPT says about you. We add a note that a quote request is not coverage, TCPA consent text, an accessibility statement and niche pages, then check speed and test every form before launch.
Asked on r/InsuranceAgent
Our answer: For map results, largely yes: Google ties local rankings to your verified address, and an unstaffed virtual office or mailing address is not eligible. For the other market, build pages that answer what those business owners ask, only in states where you are licensed, and aim to be cited by AI tools. We plan those pages and keep the address handling in your schema consistent with your profile.
Asked on r/InsuranceAgent
Our answer: Replies said AI tools pull from reviews, directories, citations, articles and Reddit, and that consistent details everywhere matter. One agency said posts written to answer buyer questions now bring it referrals. We write your lines, niches, states and proof as plain text, add InsuranceAgency schema and match your listings. Nobody can guarantee an AI mention.
Asked on r/InsuranceAgent
Our answer: Replies said keep your own record of every bound policy and its source, and that some carriers allow an outside site branded only with the agency name. Read your agreement before anything else. If an outside site is allowed, we build it inside the carrier's brand and disclaimer rules and test the form path end to end.
Asked on r/InsuranceAgent
Our answer: Replies pointed to Medicare-focused website vendors, which shows Medicare agents look for a builder who knows the CMS rules. If you sell Medicare Advantage or Part D plans for more than one organization, the CMS disclaimer must appear prominently on your site with your real counts of organizations and products, and it also belongs in emails and chat. We put it on every Medicare page and form, keep Medicare apart from your P&C pages and leave time in the plan for your compliance contact to approve the wording.
Asked on r/InsuranceAgent
Our answer: Replies said bursts look unnatural, so ask steadily; one agency puts its review link right after e-signature. In another thread, an agent's profile was suspended after one email blast asking clients and people they had only quoted for five-star reviews. Ask clients only, ask every client the same way and offer no reward at all: Google bans incentives for reviews, and the FTC rule bans rewards tied to positive sentiment. We add a review link to your site and a short message you send after every binding.
Asked on r/InsuranceAgent
Our answer: Replies said not for national terms, but yes for the map pack and niches: one agency ranks first in its state for a niche commercial term and gets weekly calls from it, and another said steady leads took about a year. We build the line, niche and town pages that give you something to rank. We do not promise rankings.
Asked on r/InsuranceAgent
Our answer: Replies named Canopy Connect and Salt, which pull the shopper's current policy details with their permission, and one agency paid to have intake forms built that push into AgencyZoom through Zapier and said it was worth it. We put the intake step on the home and auto quote pages, map the fields to your AMS or CRM where the vendor supports it and keep a short form for shoppers who would rather not connect their policy.
Asked on r/InsuranceAgent
Our answer: Replies said costs have climbed sharply, that lead sellers get their leads from the same SEO and ads you could run, and to build your own: search ads for nearby towns, Local Services Ads once you have plenty of reviews, and an active map listing with posts and review replies. All of those point at your site, so it needs a page per line and town, tracked forms and consent text that names only your agency. We build that. Keep any vendor leads you still want while your own pages grow.
Questions are paraphrased from public threads. We never quote members by name.
Others vs us
The three ways independent insurance agencies usually get a website, side by side.
| Billion Web Studio | Website builder template | Typical industry agency | |
|---|---|---|---|
| Who owns the site, domain and content | You, from day one: code, domain, hosting and analytics in your name | Your content, on the builder's platform for as long as you subscribe | Often a rented site that stops when the monthly plan stops |
| Contract and pricing | Fixed quote in 1 business day, agreed before work starts, no lock-in | Monthly subscription, you build and update it yourself | Setup fee plus a monthly plan, often on a 12-month term |
| Line and niche pages | A page per line and commercial niche you write, written for that buyer | Whatever pages you write from scratch | Pre-written line pages shared with many other agencies |
| Quote forms into your AMS or CRM | Forms by line sent by native connector or Zapier, tested end to end at launch | A form that emails you, unless you wire up an integration | Integrations for the systems that vendor supports |
| Client service center | ID card, certificate, policy change, payments and claims by carrier | Up to you to build | Usually a template service page |
| Licensing, consent and Medicare wording | Licensed states, TCPA consent, CMS disclaimer and no rate promises in the plan | Up to you | Varies by vendor; check the template copy |
| AI and local search readiness | InsuranceAgency schema, facts as text, site matched to your profile | Basic SEO settings | Schema on some plans; copy often repeated across agencies |
| Lead tracking | GA4 events and call tracking by line and source, report in plain numbers | Basic form counts | Their dashboard, which may stay with them if you leave |
| Leaving later | Take the site to any developer at any time | Export limits depend on the builder | The site, and sometimes the domain, can stay behind |
Why Billion Web Studio
We review your current agency site, test the path from quote form to AMS, check licensing display and how well the site matches your Google profile, then send a written scope and a fixed price based on pages, features, integrations and content. No hourly billing.
Code, design, content, domain, hosting, analytics and call tracking in your name from day one. Change carriers, uplines, AMS or vendors and your website, its pages and its rankings stay with you.
Most website design for insurance agencies starts from a vendor template with pre-written line pages shared by many other agencies. Ours starts from your book: lines and niches, prospects and existing clients, multi-state licensing, carrier rules and Medicare wording are in the plan from the first week. In the Big "I" 2024 Agency Universe Study, agencies named marketing effectively online as their second biggest technology issue, after handling multiple carrier interfaces.
Every quote form is submitted for real at launch and checked in AgencyZoom, HawkSoft, EZLynx or your AMS, with source data attached. A form that quietly stops sending leads is the most expensive defect an agency site can have.
No rate guarantees, no implied carrier endorsement, consent text on forms and the CMS disclaimer where needed. We flag each item in the plan, and your compliance contact or counsel signs off on the wording.
A week-by-week plan, weekly written updates and 30 days of free support after launch. If we slip a date because of us, the next month of support is free.
In writing, before we start
Fixed quote in 1 business day
Scope, deliverables and price agreed in writing, with a free audit of your current site. No hourly billing.
Launch date in writing
A dated week-by-week plan and a written update every week. If we slip because of us, the next month of support is free.
You own everything
Code, design, content, domain and accounts are yours from day one. No 12-month contract, no rented site.
30 days of support included
We watch rankings, forms and call tracking after launch and fix anything that needs it.
Proof, not promises
We have not built a website for an insurance agency, and we will not pretend otherwise. What transfers is the lead system. Blues Renewables, a rooftop solar installer, went from no tracked leads to 7 to 10 enquiries a week, and its Google clicks rose from 14 to 560 a fortnight in two months (Google Search Console). On your site, its system-size price pages become line and niche pages, its subsidy guides become coverage guides, its 129 area guides become town and licensed-state pages, and every form and call is tracked in GA4 the same way. Terah Tex, a uniform manufacturer, went from no website enquiries to about 5 bulk-order leads a week with a two-step quote form, the same pattern as our quote forms by line. YUVA Law Firm, in our portfolio, is built around free consultation requests, the same flow as a free policy review. It is not a US firm and has no published numbers.
Blues Renewables · Rooftop solar installer
Terah Tex · Uniform manufacturing
Process
Typical timeline: 4 to 8 weeks for most agency sites; 8 to 12 weeks with many line, industry, town or licensed-state pages. You see progress every week.
Step 01 · Week 1
We audit your current site, competitors, and how you show up on Google and in AI answers, then agree on goals and a fixed quote.
Step 02 · Weeks 2 to 3
Sitemap, wireframes and full designs for your review. You approve everything before we build.
Step 03 · Weeks 3 to 6
Development, SEO setup, speed tuning, and testing across devices and browsers.
Step 04 · Launch and beyond
We launch, monitor, and improve based on real data. 30 days of free support included.
What shapes your quote
Every project gets a fixed quote within 1 business day, agreed before work starts.
Get my fixed quote →Straight answers to what owners ask us, and what they ask Google and AI assistants. Ask us anything else.
As an insurance agency website development company, we quote one fixed price, agreed before work starts, based on the number of pages, features, integrations and content. You get it within 1 business day of a free audit of your current site. There is no hourly billing and no per-lead fee.
Most agency sites take 4 to 8 weeks. Sites with many line, industry, town or licensed-state pages take 8 to 12 weeks. You get a dated week-by-week plan before we start, with time set aside if a carrier or compliance contact must review the copy.
Yes, where your system supports it. We connect forms to AgencyZoom, HawkSoft, EZLynx, NowCerts, AMS360, Applied Epic or your CRM through the vendor's native connector or Zapier, attach the page and source, and test every form before launch. If your system has no connector, the request goes to the producer as a structured email.
Yes, if your rater or intake tool offers an embed or a link for consumers, such as EZLynx Consumer Quoting, a Vertafore or Applied consumer rater, Compulife for term life or Canopy Connect. We place it on the matching line pages and keep a short form as a fallback for buyers who would rather talk to a person.
Yes, from day one. Code, design, content, domain, hosting and analytics accounts are in your name. There is no lock-in, so changing carriers, uplines or vendors never takes your site with it.
Usually, yes. First we check who owns the domain and what the vendor lets you export. Then we plan the move, keep the URLs that rank, redirect the rest, set up tracking before launch and check that your name, phone and address handling still match your Google profile.
It depends on your agent agreement, so read it first. Some carriers allow an outside site branded with the agency name, others require their own site, and securities-licensed agents need compliance approval. If your carrier allows an outside site, our insurance agent website design works inside the carrier's brand and disclaimer rules.
Typically a privacy policy, terms of use, an accessibility statement, SMS terms if you text, a note that a quote request is not coverage, your licensed states and, for Medicare, the CMS third-party marketing disclaimer. We build all of these into the plan; your counsel or compliance contact approves the wording.
It depends on your state. California requires license numbers on quotes, business cards, print ads and work emails, and many agencies choose to show license numbers or NPNs in the footer. We add whichever numbers you choose to the footer and team bios.
Consent for autodialed or prerecorded calls and texts has to name your agency, clearly authorize those calls and say that consent is not a condition of buying. The FCC one-to-one rule was vacated in January 2025, but these duties still apply, and some states add their own telemarketing rules. We build unchecked consent text and SMS terms into every form, and your counsel approves the final wording.
To a page for that line or niche, with one offer and one action, as agents on r/InsuranceAgent advise. We build line and niche pages that double as ad landing pages, each with its own tracking, so your monthly report shows cost per quote request by campaign rather than total clicks.
We do not guarantee rankings or lead numbers. What a new site changes is how many visitors start a quote, call or book a review, and whether every request reaches your AMS. On a rooftop solar installer's site (not insurance), the same system took tracked enquiries from none to 7 to 10 a week.
AI assistants lean on your site, reviews, Google profile and directory listings. We write your lines, niches, licensed states, carriers and proof as plain text, add InsuranceAgency schema and match your listings. No one can guarantee an AI mention, but a consistent, specific site gives assistants something accurate to cite.
Three things, in writing. You own the site, domain and accounts from day one, so it survives a carrier, upline or vendor change. Every quote form is submitted for real at launch and confirmed in your AMS or CRM. And you get a fixed quote in 1 business day and a dated plan, with the next month of support free if we slip a date because of us. We also tell you plainly that we have not built for an insurance agency yet: you see the lead system we have built and its numbers.
Four quick questions. You'll get a fixed quote and a free audit of your current site within 1 business day.
Prefer email? info@billionwebstudio.com
