How much does a hotel website cost?
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We quote one fixed price, agreed before work starts, based on the number of pages, features, integrations and content. You get it within 1 business day of a free audit of your current site. There is no hourly billing and no monthly subscription required to keep your site.
How long does it take to build a hotel website?
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Most hotel and inn sites take 4 to 8 weeks. Groups with several properties or many local guide pages take 8 to 12 weeks. The slowest part is usually gathering room photos, room details and policies, so you get a dated week-by-week plan and we aim to launch before your peak season, not in the middle of it.
Will the site work with my booking engine and PMS?
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Yes. We build around the engine you already use, such as Cloudbeds, SynXis, Stayntouch, Mews, SiteMinder, WebRezPro or ResNexus. The site links to the booking engine or CRS, which reads availability from your PMS. Where your engine offers an embeddable widget or a booking page on your own subdomain, we use it and style the handoff to match your site.
Do I own the website, domain and content?
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Yes, from day one. Code, design, content, domain, hosting and analytics are in your name. There is no lock-in and no buyout fee, so you can take the site to another developer or change booking engines at any time.
Should we advertise a lower rate on our site than on the OTAs?
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Check your OTA contracts first: some restrict a lower public rate on your own site. Many independent hotels offer perks instead, such as breakfast, upgrade priority, late checkout or a more flexible cancellation window, and state them on a book-direct page and next to the booking bar. We build those pages and give each perk or package its own rate code, so you can see which ones get booked.
Will a new website get me more direct bookings?
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We do not guarantee rankings or booking numbers. What a new site changes is how many of the guests who already find you finish the booking with you: a booking bar on every page, room links that open the right rate, a clear reason to book direct and policies stated plainly. On a rooftop solar installer's site (not a hotel), the same approach took tracked inquiries from none to 7 to 10 a week.
Do I have to include my resort or amenity fee in the price on my website?
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Yes, in most cases. The FTC fee rule, in force since 12 May 2025, requires hotels to show the total price including mandatory fees more prominently than other pricing; taxes can be disclosed before payment. We set up room, offer and package pages to show totals and check them against your engine. Please confirm details with your counsel.
What does the ADA require on a hotel website?
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The reservation rule (28 CFR 36.302(e)) requires guests with disabilities to be able to book accessible rooms the same way as other guests, with accessible features described in enough detail to judge fit. Separately, the site itself should be usable by people with disabilities. We describe each accessible room type, test online booking for it and design to WCAG 2.2 AA targets. We do not certify compliance.
We have a restaurant or a wedding barn as well. One site or several?
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Usually one site, with a section for each outlet and separate paths routed to the right person: rooms to your booking engine, tables to OpenTable, Resy or Tock, events to your sales contact. Each path is tracked as its own conversion, so you see what each part of the business brings in. An outlet with its own name and audience can justify its own site; we will tell you in the free audit.
How do I know which bookings came from the website?
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We set up GA4 cross-domain measurement between the site and your engine, connect booking events where the engine supports them, and track calls, RFPs and newsletter sign-ups. Everything is tested before launch, and you get a plain monthly report by source and page.
Can my staff update offers, photos and policies themselves?
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Yes. You get an editable CMS and training. Rates and availability come from your booking engine, so they never need manual updates on the site; your team changes offers, photos, events and policies.
How does my hotel show up in ChatGPT and Google AI answers?
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We write your policies, amenities, accessible rooms, parking and local guides as plain text, add Hotel schema, make sure AI search crawlers are not blocked and match your site to your Google profile and listings. No one can guarantee an AI mention, but a specific, consistent site gives assistants something accurate to cite.
Have you built a hotel website before?
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No, and we say so plainly. We have built a local lead system with 129 area guides and every call and form tracked, a two-step quote funnel, and a performer's site with tour dates and booking inquiries. We have not built a room reservation engine, and you do not need us to: we build around the engine your property already runs and the ADA and FTC rules it already has to meet.
What makes you different from another hotel web design company?
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We put the terms in writing first: a fixed quote in 1 business day, a dated plan, your ownership of everything and no lock-in. The build covers room and rate deep links, total prices with fees, accessible room details, group RFPs and booking tracking by source, around whatever engine you choose.
