How much does an MSP website cost?
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We quote one fixed price, agreed before work starts, based on the number of pages, features, integrations and content. You get it within 1 business day of a free audit of your current site. There is no hourly billing, no setup-plus-monthly rental and no per-lead fee.
How long does it take to build an MSP website?
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Most MSP sites take 4 to 8 weeks. Sites with many industry, location or service pages take 8 to 12 weeks. You get a dated week-by-week plan before we start and a written update every week.
What does MSP web design include?
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Design and build of your homepage, service pages, co-managed IT, pricing model, SLA and support, switching and onboarding, industry and city pages, team and proof pages, plus ProfessionalService schema, a qualifying assessment form, booking, CRM connection, call and form tracking in GA4, an editable CMS with training and 30 days of free support.
Should our blog use syndicated MSP content?
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No. Syndicated posts are published on many MSP sites at once, so they give Google and AI answers no reason to pick yours, and owners on r/msp doubt anyone wins clients from agency-posted blogs. We write a few pages buyers actually search before switching: per user vs per device pricing, co-managed vs fully managed, what to ask before signing an MSA, how a tenant migration works.
How many service, industry and city pages does an MSP site need?
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One page per service you actually sell, usually six to ten. Industry pages only where you have clients and something specific to say, such as BAAs for clinics or the FTC Safeguards Rule for CPA firms. One city page per office or metro you can reach onsite. A focused site of 25 to 40 pages is usually a better start than 100 thin suburb pages, and we size it in the free audit before quoting.
We rent our site from an MSP marketing company. Can you move us, and will we own it?
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Yes. We audit what you own and what the provider owns, rebuild the site in your own accounts, keep the URLs that rank and redirect the rest, and set up tracking before launch. From then on the code, design, content, domain and analytics are yours, with no lock-in.
Will we lose rankings if we redesign?
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Not if the move is planned. We map every old URL to a new one, keep titles and content that rank, set 301 redirects, keep your business details consistent with your Google profile and monitor Search Console after launch. We do not guarantee rankings, but we do not throw away what you have.
Will the site connect to ConnectWise, Autotask, HaloPSA or NinjaOne?
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Yes, for the parts clients need: a Get Support button that opens your PSA client portal or NinjaOne self-service portal, a remote session link and your support line. Sales leads go to your CRM, such as HubSpot or GoHighLevel, with the source attached.
How do we show proof when clients will not let us name them?
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Anonymized case studies with real details (industry, user count, what was broken, what changed), response and CSAT numbers from your PSA with the period stated, Google reviews linked to your profile, your team's photos and credentials you hold. Named testimonials only with written permission.
How should we word SOC 2, CMMC and HIPAA on our site?
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Exactly. "We hold a SOC 2 Type II report" only if a CPA firm issued one; "we help you prepare for a CMMC Level 2 assessment" unless you hold a status yourself; "we sign a Business Associate Agreement" rather than "HIPAA certified". Your auditor or counsel confirms the final wording; we build the pages to match.
How does my MSP show up in ChatGPT and Google AI answers?
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Google says there are no special requirements for AI Overviews beyond being indexed and eligible for a snippet. We write who you serve, where, services, response commitments and credentials as plain text, add schema that matches the page and keep your details consistent across your Google profile, LinkedIn and directories. No one can guarantee an AI mention.
Will a new website get us more clients?
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We do not guarantee leads or rankings. What a new site changes is how many visitors book: a first screen that names who you serve, answers to scope, pricing and switching questions, a named person's calendar and tracking that shows which source produced each meeting. On a rooftop solar installer's site (not an MSP), the same lead system took tracked enquiries from none to 7 to 10 a week.
WordPress or something else, and who keeps it patched?
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We pick a lean setup with an editable CMS and as few plugins as possible, or a static front end with very little to patch. We handle updates during the 30 days of free support; after that you choose an optional care plan or your own team takes it over, since you hold every account.
What makes you different from another MSP web design company?
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We put the terms in writing first: a fixed quote in 1 business day, a dated plan, your ownership of everything and no lock-in. The build covers the pages MSP buyers look for (scope, pricing model, SLA, switching, compliance wording), a split between support and sales, and tracking to booked meetings.