10 Best Dermatology Websites in 2026 (and What to Copy From Each)
The 10 best dermatology websites from real US practices, what each does well, a checklist to copy and the mistakes that cost practices new patients.
In this article
- What do the best dermatology websites have in common?
- What are the 10 best dermatology websites in 2026?
- What should your dermatology website include?
- What mistakes do dermatology websites make most often?
- How does Billion Web Studio build websites for dermatology practices?
- People also ask about dermatology websites
Key takeaways
- ✓The best dermatology websites split medical, skin cancer and cosmetic care into separate paths.
- ✓Say plainly whether you take new patients and how soon you can see them.
- ✓State each provider's exact credential, such as FAAD, FACMS or PA-C.
- ✓Give a changing spot a fast path, and track every booking, call and form it brings in.
The best dermatology websites make one thing easy: getting the right appointment quickly. They split medical, skin cancer and cosmetic care into separate paths, name every provider with an exact credential, say which insurance they take, and keep booking, calling, bill pay and the patient portal in the header. Below are 10 real US dermatology practice websites that do this well, from single-office practices to groups with more than 100 locations, what to copy from each, a checklist for your own site and the mistakes we see most often.
Access is the pressure every dermatology site works under. AMN Healthcare's 2025 survey of physician offices in 15 large metros put the average wait for a new dermatology appointment at 36.5 days, and the American Academy of Dermatology estimates that about 9,500 people in the US are diagnosed with skin cancer every day. A patient with a mole that changed wants to know who can see them, how soon, and whether their plan is accepted.
What do the best dermatology websites have in common?
The best dermatology websites share 7 traits: three front doors, not one; a clear answer on access; credentials written out in full; insurance in plain text; tools for existing patients in the header; reviews that look recent; and one page per condition and procedure.
- Three front doors, not one. Medical dermatology runs on insurance, skin cancer and Mohs surgery run on referrals and procedures, and cosmetic care is cash pay. Strong sites give each its own menu, pages and call to action.
- A clear answer on access. "Now accepting new patients," "same-day and next-day appointments" or a fast path for a worrying spot. When Penn Medicine's dermatology clinics sorted new requests into acute, subacute and routine, lead times for new patient visits fell 76.8% and no-shows dropped from 18.6% to 8.1%, Healio reported. Routing starts on the website.
- Credentials written out in full. MD or DO, FAAD, FACMS for fellowship-trained Mohs surgeons, PA-C and NP for advanced practice providers. Some states restrict specialty claims: Florida's statute 458.3312 bars a physician from holding out as a "board-certified specialist" without recognition from an ABMS member board or an approved agency.
- Insurance in plain text. The plans you accept, written on the page rather than buried in a PDF, plus how self-pay and cosmetic pricing work.
- Tools for existing patients in the header. Patient portal, bill pay, forms and refills, reachable without scrolling.
- Reviews that look recent. BrightLocal's Local Consumer Review Survey 2026 found 68% of consumers only use businesses rated 4 stars or higher.
- One page per condition and procedure. Acne, psoriasis, Mohs surgery, laser resurfacing. The same survey found 45% of consumers now use AI tools for local recommendations, and those tools quote pages that answer one question clearly.
What are the 10 best dermatology websites in 2026?
The 10 best dermatology websites in 2026 are U.S. Dermatology Partners, Epiphany Dermatology, Sanova Dermatology, Florida Dermatology Specialists, Hudson Dermatology, DermSurgery Associates, Colorado Dermatology Institute, Advanced Dermatology and Skin Cancer Center, UnionDerm and Arlington Dermatology.
These are live websites of US dermatology practices, checked on 20 October 2026. They range from one-office independents to national groups.
1. U.S. Dermatology Partners: two quizzes that start the visit
U.S. Dermatology Partners states its whole offer in the hero: medical, surgical and cosmetic dermatology "from physicians who actually listen," with a yellow "Schedule Now" button. The header repeats it beside Pay Bill and Portal icons. A teal band under the hero names all nine states it serves.
Further down, two short quizzes give undecided visitors something to do: a Fitzpatrick skin type quiz and a skin cancer risk assessment, each with its own "Start Quiz" button. Featured services (annual skin examinations, skin cancer, acne and chemical peels) each carry a "Book now" link.
Copy this: add one interactive entry point, such as a skin cancer risk quiz, for visitors who are not ready to book, and put a booking link on every service card.
2. Epiphany Dermatology: an office search right under the hero
Epiphany Dermatology is a group with offices in several states, so its homepage puts finding an office first. The header holds two buttons, a navy "Locations" and an orange "Book Appt," and a thin top bar links to Teledermatology and the Patient Portal. Below the hero video sits "Find an Epiphany Location," a search box for city, state or ZIP.
Featured services lead with "Mohs Surgery (On-Site Skin Cancer Removal)," a label that says in plain words what the procedure does. One line speaks straight to access: "Gone are the days of waiting many months and driving countless miles to see a dermatologist."
Copy this: put an office search by city or ZIP right under the hero, and give procedure names such as Mohs a plain-words label.
3. Sanova Dermatology: Mohs gets its own menu
Sanova Dermatology serves the Austin and New Orleans areas, and its headline says exactly that: "Board-Certified Skin Care Specialists Serving Texas & Louisiana." The main menu reads Find a Provider, Locations, Mohs, Medical, Aesthetic and Research. Mohs is a top-level item with two pages, Mohs Surgery and Skin Cancer Reconstruction, so a patient referred for surgery finds it in one click.
The Medical and Aesthetic menus are each split into conditions and treatments. Medical lists 13 conditions, from acne to squamous cell carcinoma, plus procedures such as excisions and patch testing. A top bar holds Specials, Shop, Patient Portal and Pay Bill.
Copy this: give Mohs surgery and reconstruction their own menu item, and split each menu into conditions and treatments.
4. Florida Dermatology Specialists: "Now accepting new patients" in the hero
Florida Dermatology Specialists has three offices, in Port St. Lucie, Stuart and Palm Beach Gardens. Under the headline sits the sentence many patients are really searching for: "Now accepting new patients," followed by a "Schedule Today" button. A dark top bar keeps Patient Portal, Pay Now, Book Now and Call Now on every page, and the main menu puts Skin Cancer first, ahead of Medical Dermatology and Cosmetic Dermatology.
The practice is led by Richard A. Krathen, MD, FAAD, FACMS, and each physician assistant is listed as PA-C. FACMS tells patients the surgeon is a fellow of the American College of Mohs Surgery, whose members complete a one- to two-year fellowship with at least 500 supervised Mohs cases.
Copy this: if you have openings, say "accepting new patients" in the hero, and list every provider with their full credential letters.
5. Hudson Dermatology: a skin check lesson on the homepage
Hudson Dermatology runs offices across New York State, from Nanuet and Tarrytown to Kingston and Poughkeepsie, and an orange banner announces its next one in Saratoga Springs. The header carries the phone number, a language selector and four separate buttons: Book an Appointment, Pay Bill, Patient Portal and an online shop.
The standout is a homepage section headed "Skin exams are as easy as A-B-C." Each letter of the ABCDE melanoma warning signs gets a plain line or two, such as a mole "bigger in diameter than a pencil eraser," and each links to the skin cancer page.
Copy this: teach the ABCDE warning signs on your homepage and link each one to your skin cancer and skin check pages.
6. DermSurgery Associates: a location finder with a radius
DermSurgery Associates has served Houston since 1997 and lists 12 locations, from Sugar Land and Katy to The Woodlands and Brenham. The header keeps the phone number beside Appointments and Online Payment buttons, and the menu puts Medical, Cosmetic, Pediatric and Surgery side by side, so parents get a pediatric menu instead of searching an adult list.
A "Find a Location Near You" tool filters offices by distance, from 10 to 500 miles, and floating "Call Now" and "Locations" buttons follow the visitor. A virtual assistant takes appointment requests, and the Contact menu includes a physician referral link.
Copy this: give pediatric dermatology its own menu, and add a physician referral link that referring offices can find in one click.
7. Colorado Dermatology Institute: surgery first, insurance in plain words
Colorado Dermatology Institute has two offices in Colorado Springs, and its menu puts Surgical first, then Medical, Cosmetic and Patients. The Surgical menu lists each in-office procedure on its own page (biopsy, cryosurgery, excision, Mohs, photodynamic therapy and superficial radiation therapy), plus pre-operation and post-operation pages. "Make an Appointment" and "Call Us" sit side by side in the header.
A banner explains that patients can get reminders and message the office through Klara, a secure messaging tool. Insurance is stated in one line that fits a city with several military installations: "We Proudly Accept Medicare, TRICARE, and VA Choice." The Patients menu adds a self skin exam guide.
Copy this: publish pre-op and post-op pages for every procedure you perform, and name the insurance plans your local patients ask about most.
8. Advanced Dermatology and Skin Cancer Center: Mohs explained in plain words
Advanced Dermatology and Skin Cancer Center serves northeast Ohio from offices in Boardman, Warren, Salem and Alliance, and the hero is a photo of its newest building with "Now Open in Alliance" across it. The menu puts Skin Cancer second, right after Our Team. Floating "Call Now" and "Directions" buttons stay on screen as you scroll.
A section headed "We Specialize In Mohs Micrographic Surgery" explains the procedure in a sentence a patient can follow: surgeons examine the removed tissue under a microscope during surgery to confirm the cancer is gone. The section also says the practice is the only Mohs treatment center between Pittsburgh and Cleveland.
Copy this: explain your signature procedure in one or two plain sentences on the homepage, and tell patients how far they would otherwise travel for it.
9. UnionDerm: a menu built around concerns
UnionDerm is a cosmetic and medical dermatology practice founded in New York City in 2011, with offices at Union Square and Central Park plus the Hamptons and Greenwich, Connecticut. All four locations appear in the header as links, beside the phone number and a "Book Appointment" button.
The menu has both Treatments and Concerns. Concerns lists more than 20 problems in patients' own words, from acne scars, age spots and redness to undereye circles and volume loss, so a visitor who does not know which laser they need still finds a page. Reviews are grouped by location, and a video introduces the practice.
Copy this: build a concerns menu in the words patients use, and group your reviews by office so each location has its own proof.
10. Arlington Dermatology: a form that asks the right first question
Arlington Dermatology is an independently owned practice in Rolling Meadows, Illinois, and its hero is a photo of the whole team in white coats under the words "Love Your Skin." The first heading below says what and where: "Medical & Cosmetic Dermatology in Rolling Meadows, IL." Providers are listed with full credentials, from M.D., FAAD to M.M.S., PA-C.
The appointment form includes a "Select a Procedure" dropdown of 13 options, from skin check and skin cancer treatment to Botox Cosmetic and V-Beam laser, so the front desk knows what each request is about before calling back. Text messaging is a separate opt-in line on the form. The homepage also says its staff speak English, Russian, Ukrainian, Spanish, Polish and Korean.
Copy this: ask "What is this about?" on your appointment form, keep text message consent as its own opt-in, and list the languages your staff speak.
What should your dermatology website include?
Your dermatology website should include separate menus for medical, skin cancer or Mohs, and cosmetic care; a line on access: new patients, shorter waits or telehealth; booking, phone, bill pay and patient portal in the header; full credentials for every provider (FAAD, FACMS, PA-C); and plain-text insurance information, plus the other items in the table below.
| Element | Why it matters | Seen on |
|---|---|---|
| Separate menus for medical, skin cancer or Mohs, and cosmetic care | Three kinds of patient, three payment models, three next steps | 3, 4, 6, 7, 8 |
| A line on access: new patients, shorter waits or telehealth | Waits are long, so availability is a reason to choose you | 2, 4 |
| Booking, phone, bill pay and patient portal in the header | New and established patients both find their task without scrolling | 4, 5, 7 |
| Full credentials for every provider (FAAD, FACMS, PA-C) | Patients and state rules both care who holds the title | 4, 10 |
| Plain-text insurance information | "Do you take my plan?" is the first question for medical visits | 7 |
| One page per condition, procedure and concern | Matches how patients search Google and ask AI assistants | 3, 7, 9 |
| A skin check guide or risk quiz | Helps worried visitors decide to book, and earns links and AI citations | 1, 5, 7 |
| A plain explanation of Mohs surgery | Referred patients want to know what the day involves | 2, 3, 8 |
| A location finder or one page per office | Sends each patient to the nearest calendar and phone line | 2, 6, 9 |
| A physician referral path | Referrals from primary care can fill a dermatology schedule | 6 |
| A procedure dropdown on the appointment form | Lets the front desk triage before calling back | 10 |
| Secure messaging and online intake | Takes load off the phone line and the check-in desk | 7 |
What mistakes do dermatology websites make most often?
The mistakes we see most often on dermatology websites are one "Services" page for three businesses, no fast path for a changing spot, before-and-after photos without authorization, ad pixels on booking and intake pages, brand drug names on the pages your ads point to and cash-pay pricing with no good faith estimate notice.
These are general patterns, not comments on the practices above.
One "Services" page for three businesses
Acne, Mohs surgery and laser resurfacing on one bulleted page cannot rank for any of them, and it gives insured and cash-pay patients the same next step.
No fast path for a changing spot
Phone-only scheduling and PDF forms push every request through one busy front desk. Add a "spot that changed" page, a request form that flags it, and online intake on a provider that signs a BAA.
Before-and-after photos without authorization
Full-face photographs are on HIPAA's list of identifiers, and a covered practice needs written patient authorization to use PHI for marketing. The FTC's Health Products Compliance Guidance adds that before-and-after images can imply typical results. Keep a signed authorization for every image, label the procedure, and put a typical-results statement next to the gallery.
Ad pixels on booking and intake pages
Forms that ask about medications, history or a suspicious lesion collect health data. The HHS bulletin on online tracking technologies says tracking vendors that receive protected health information need a business associate agreement. Keep ad pixels off these pages.
Brand drug names on the pages your ads point to
Google says it restricts prescription drug terms in ads, landing pages and keywords. Plan which pages carry brand names and where ads land.
Cash-pay pricing with no good faith estimate notice
Federal rules at 45 CFR 149.610 require providers to tell uninsured and self-pay patients that a good faith estimate is available, with the notice prominently displayed on the website. Link a notice page from cosmetic and pricing pages and the footer, and have counsel confirm the wording.
How does Billion Web Studio build websites for dermatology practices?
Billion Web Studio's dermatology website development work follows this checklist: separate medical, skin cancer and cosmetic paths, one page per condition, procedure and provider with exact credentials, a fast path for a worrying spot, a referring physician page, intake on forms whose provider signs a BAA, and every booking click, call and form tracked to its source. Where your EHR allows it, such as ModMed or Nextech, we connect booking and intake to it. For Blues Renewables, a local installer, the same lead system of service and area pages, click-to-call and full call and form tracking took the business from no tracked leads to 7 to 10 inquiries a week. It transfers because patients also choose locally: they search nearby, check credentials and reviews, then call or book.
People also ask about dermatology websites
How much does a dermatology website cost?
It depends on the number of pages, the booking and intake tools it connects to, and how much content needs writing. We give a fixed quote, agreed before work starts, within 1 business day, with no hourly billing.
What pages does a dermatology website need?
Home with medical, skin cancer and cosmetic paths, one page per condition and procedure, Mohs if you offer it, provider and location pages, a new patient center with insurance and forms, a referring physician page, a consented before-and-after gallery and a good faith estimate notice.
How long does it take to build a dermatology website?
A single-office practice site usually takes 4 to 8 weeks from signed scope to launch. Multi-location groups with large condition, provider and location libraries take 8 to 12 weeks, on a dated week-by-week plan.
Should I use a DIY website builder or a custom dermatology website?
A builder template can work for a new solo practice with a short service list. Once you need separate medical and cosmetic paths, careful intake forms and reliable tracking, a custom build is easier to grow. Either way, make sure you own the domain, the content and every account.
Should a dermatology website show cosmetic prices?
Many practices publish a "from" price or a price list for common cosmetic treatments, because cost is the first question cash-pay patients ask. If you do, check your state's medical advertising rules, and link your good faith estimate notice from the same pages.
How do I get my dermatology practice into Google and AI search?
Write one page per condition and procedure that answers common questions in the first paragraph, give each provider a page, add schema markup, and keep your name, address and phone number identical everywhere. Pew found that when Google shows an AI summary, people click a traditional result on 8% of visits versus 15% without one, so being the page the summary quotes matters.
How can I get more patients to book from my website?
Answer the access question in the hero, put booking and a tap-to-call number in the header of every page, give a changing spot its own fast path, and list the insurance you take in plain text. Then track every booking click, call and form by service line.
