Project facts written as text
Type, location, size, scope, year and role on every project page. An assistant asked for "architects with school experience in Texas" can only cite firms whose pages say so in words.
Sector and specialty pages
Pages for the work you want, such as custom homes on difficult sites, passive house or K-12, describing your approach and linking the projects, give assistants a specific answer to quote.
Plain answers to common questions
Architect vs design-build, how fees work, how long a custom home takes to design, what happens at the first meeting. Each answered near the top of the right page.
People and credentials as text
Licensed architects, states, credentials and awards on team pages with Person markup, so an assistant can confirm who leads the work.
One identity everywhere
The same firm name, studios, phone and specialties on your site, Google Business Profile, Houzz and directories, and consistent credits in press. Mismatched details split your firm into several weaker versions.
AI referrals tracked
We separate visits from ChatGPT, Perplexity and other assistants in GA4 and add an optional "How did you hear about us?" field with an AI option.