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Fertility Clinic Website Development Company for More New Patient Consults

A couple who has tried for two years reads about IVF at midnight. A 34-year-old compares egg freezing packages and storage fees. A patient after two failed transfers wants a second opinion. Each one judges your doctors, your lab and your costs on your website before they ever call. We build fertility clinic sites that answer them honestly, present success data the way SART requires, and turn the visit into a booked consult you can trace to its source.

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  • Built for fertility clinics and reproductive endocrinology practices
  • Fixed quote in 1 business day
  • You own everything
yourclinic.com/egg-freezingEgg freezing inAustinBook a consultTap to callNew consult: egg freezingFrom /egg-freezing · virtual visitTracked as a leadSource: GoogleAI ASSISTANTWhich IVF clinics near me show theirprices?Your Clinic: IVF and egg freezingpackages listed, SART data linked.Source: your website
Illustration: a visit becomes a tracked lead

The short answer

What does a fertility clinic website development company do?

A fertility clinic website development company builds websites for IVF centers and reproductive endocrinology practices that turn months of anxious research into a booked new patient consult. The site has to explain treatments in plain words, show what care costs and what insurance or an employer benefit may cover, present success rates in the format SART requires of its members, and make the first step easy for couples, single parents by choice, LGBTQ+ families and people freezing eggs.

For an independent or physician-owned practice that means a book-a-consult path on every page, pages for fertility testing, IUI, IVF, frozen embryo transfer, genetic testing of embryos, egg and embryo freezing, donor egg and sperm, gestational carriers and male infertility, a cost page with packages and what each leaves out, insurance and financing pages, doctor and embryology lab pages, a success rates page that leads with your SART Clinic Summary Report link, and a page for each monitoring office.

Billion Web Studio is a fertility clinic website development company that delivers this as one fixed-scope project: design, treatment, cost and location pages, HIPAA-ready intake and booking through vendors that sign a BAA, schema markup, and GA4 tracking that separates IVF, egg freezing and second opinion consults without sending health details to ad platforms. You own the site, domain and content from day one, with no lock-in.

The market

What the numbers say about fertility clinics and reproductive endocrinology practices online

Fertility care keeps growing, more patients pay for it directly, and almost every patient researches for weeks before calling. These figures show how big IVF has become, how many people have been touched by fertility treatment and how patchy insurance coverage still is.

How they choose

How patients find and choose a fertility clinic

A fertility patient rarely books after one visit to a website. They read, compare clinics and costs, check success data and ask other patients, often for weeks. Here is how a US patient picks a fertility clinic and what your site has to do at each step.

  1. 1

    The search: months of trying, then a question

    An OB-GYN suggests a specialist, or a couple decides on their own after a year of trying. Others start with egg freezing or a same-sex couple's plan. They search symptoms, treatments and "fertility doctor near me". Your site needs plain treatment pages and a clear first step: what a new patient consult covers and how to book it.

  2. 2

    The money question

    With IVF mandated by only 15 states, cost is often the deciding factor. Patients look for package prices, what is excluded (medications, genetic testing, storage), whether their employer benefit or insurance applies, and financing. A cost page in plain text wins the shortlist.

  3. 3

    The data check: success rates and the lab

    Patients compare clinics on SART's site and on clinic pages. A success rates page that leads with your SART Clinic Summary Report link, explains what the numbers mean by age and introduces the embryology lab and its team builds trust that a bold "high success" banner cannot.

  4. 4

    The doctor: who will I see

    Patients want to know each physician's training and board certification in reproductive endocrinology and infertility, their approach, languages spoken and how soon a new patient can be seen. Real photos and short videos do more than stock images of babies.

  5. 5

    The consult and the long treatment

    Booking has to be easy, with virtual consults for people further away. After the consult come testing, cycles, monitoring at a nearby office and portal messages. Clear location pages, a patient resources section and an easy path to the portal keep patients with you through a stressful process.

The problem

Why most fertility clinic websites lose new patients

What we find again and again when we audit sites in this trade. None of it is about how the site looks.

Leak 01

Success data that breaks SART's rules

SART's advertising policy requires member clinics that show success data to put a prominent link to their SART Clinic Summary Report at the top, lead with live births per intended retrieval and include a required comparison statement. Claims of superiority and links to ranking sites are prohibited. Many sites still show a single headline rate or an old year.

Leak 02

No cost information at all

Patients paying out of pocket want numbers. A site that says "contact us for pricing" sends them to the clinic that publishes packages, financing and what is included. Self-pay patients are also owed a good faith estimate notice on your website under the No Surprises Act.

Leak 03

Pages written for doctors, not patients

Dense pages on ovarian stimulation protocols and ICSI rarely answer what a patient asks: what happens at the first visit, how many appointments a cycle takes, whether it hurts, how long it takes and what it costs.

Leak 04

Egg freezing, LGBTQ+ and donor patients buried

Egg freezing patients, same-sex couples, single parents by choice and donor egg or gestational carrier patients each search differently and need their own page and path. A single "services" page loses all of them.

Leak 05

Ad pixels on intake pages

Meta and Google pixels left on consult forms and portal pages can send health information to advertisers. HHS guidance on tracking technologies still covers identifiable health information on booking and logged-in pages.

Leak 06

No idea which consults came from where

A booked IVF consult is worth far more than a newsletter sign-up, yet most clinics count form fills. Without separate tracking you cannot tell whether Google, physician referrals, employer benefit listings or social media bring the patients who start treatment.

Our research

We checked 17 real fertility clinic websites. Here is what we found.

On October 23, 2026 we opened the homepages of 17 fertility clinics and reproductive endocrinology practices that rank in Google Maps in 10 US metros, the way a customer would on a phone, and ran a mobile Lighthouse test on each. Every number below comes from that check.

  • 64/100

    median mobile Lighthouse performance score (90 or more is good)

  • 6 s

    median time to show the main content on a phone (target: 2.5 seconds or less)

  • 2.1 MB

    median homepage download on a phone, before anyone scrolls

  • 15 of 15 took longer than 2.5 seconds to show their main content in a mobile Lighthouse test

  • 9 of 17 show a tap-to-call link on the first phone screen

  • 13 of 17 show a clear call, book or quote button on the first screen

  • 6 of 17 have a contact or quote form on the homepage

  • 4 of 17 let visitors book or schedule online

  • 7 of 17 describe the business to Google with business schema markup

  • 10 of 17 have Google Analytics or Tag Manager installed

  • 1 of 17 use call tracking

  • 3 of 17 show a copyright year of 2024 or older (of the sites that show one)

  • 2 of 17 have images with no alt text

  • 12 of 17 link to a privacy policy

  • 4 of 17 offer live chat or texting

What this means for your fertility clinic website

The three biggest gaps in the sample. Each is fixable, and each is a reason a customer picks the next result instead of you.

See how your site compares →
  1. 1

    15 of 15 took longer than 2.5 seconds to show their main content in a mobile Lighthouse test. Google counts 2.5 seconds or less as a good Largest Contentful Paint. Slow first screens lose visitors before they see your phone number.

  2. 2

    Only 1 of 17 use call tracking. Calls are the main lead source in most local trades. Without call tracking you cannot see which marketing made the phone ring.

  3. 3

    Only 4 of 17 let visitors book or schedule online. Online booking turns a late-night visit into a confirmed job or appointment, without phone tag.

How we checked: Google Maps results for “fertility clinic” in Houston, Phoenix, Atlanta, Denver, Charlotte, Columbus, Tampa, Nashville, Kansas City, Sacramento; the two highest-ranked independent businesses per city (chains and directory listings left out). 20 homepages sampled, 17 loaded for our checker (the rest blocked automated visits), 15 scored by Lighthouse in mobile mode. Lighthouse is a lab test and varies run to run; it is not the same as Google's real-user Core Web Vitals. Businesses are not named. Checked October 23, 2026.

Generic vs built for you

Why a generic website fails fertility clinics and reproductive endocrinology practices

A template is built to fit every business, so it fits yours badly. Here is what changes when the site is planned around how patients actually buy.

Generic website compared with a website built for fertility clinics and reproductive endocrinology practices
What you needGeneric template siteBuilt for fertility clinics and reproductive endocrinology practices
First stepA contact form that says someone will call backA book-a-consult form or scheduler booking, in-person or virtual, with the first visit explained and what to bring
Success ratesA headline rate or an infographic from years agoYour SART Clinic Summary Report link and one-page summary first, then any supplemental data in SART format with the required statement, updated within 30 days of each SART release
Costs"Contact us for pricing"Packages for IVF, frozen transfer and egg freezing with what each includes and excludes, financing, and the good faith estimate notice for self-pay patients
Insurance and benefitsA row of insurer logosA page on how state mandates, employer fertility benefits and insurance work at your clinic, with a short benefit check form through a HIPAA-ready vendor
Patient groupsOne page listing every treatmentSeparate paths for couples, egg freezing, LGBTQ+ family building, single parents by choice, second opinions and donor or gestational carrier patients
Doctors and labStock photos and a list of namesPhysician pages with training, board certification and languages, and an embryology lab page with the team and what the lab does
PrivacyAd pixels on every pageBAA vendors for forms and booking, no ad pixels on intake or portal pages, conversion events without health details
Knowing what worksMonthly form countsGA4 events for IVF, egg freezing and second opinion consults, calls and benefit checks, by source and page

Free self-check · 2 minutes

What your current fertility clinic website is missing

Tick everything your site does today. Each box you cannot tick is a place where a ready-to-buy visitor leaves.

What you need

What every fertility clinic website needs

The features that turn a fertility clinic website from a brochure into the best salesperson you have. We build all of them.

  1. Must-have · 01

    Book a consult from every page

    In-person or virtual, with a short form or scheduler booking, a phone number in the header and a sticky bar on phones. The confirmation explains what happens next and what records to bring.

  2. Must-have · 02

    A new patient page

    What the first consult covers, which tests usually come next, how long until treatment can start, what a partner should bring and how referrals and records transfer work.

  3. Must-have · 03

    One page per treatment

    Fertility testing, ovulation induction, IUI, IVF, ICSI, frozen embryo transfer, genetic testing of embryos, egg and embryo freezing, donor egg and sperm, gestational carriers, male infertility and fertility preservation before cancer treatment, each with what to expect and the timeline.

  4. Must-have · 04

    A cost and financing page

    Packages and starting prices with what is included and excluded (medications, genetic testing, anesthesia, storage), multi-cycle or refund programs with their terms, financing, and the good faith estimate notice for self-pay patients, prominently displayed.

  5. Must-have · 05

    Insurance and employer benefits

    How state mandates and employer fertility benefits work, the plans and benefit managers you work with, and a benefit check form. Kept current, because coverage changes every year.

  6. Must-have · 06

    A success rates page that follows SART's policy

    The link to your SART Clinic Summary Report at the top, the one-page summary first, supplemental data only in SART format with the required comparison statement, and a plain explanation of what the numbers mean by age.

  7. Must-have · 07

    Doctors, nurses and the embryology lab

    Physician bios with REI board certification, training and languages, the nursing team that patients will message most, and the lab team, equipment and accreditation, shown only where current.

  8. Must-have · 08

    Paths for every kind of family

    Pages for LGBTQ+ family building, single parents by choice, egg freezing, second opinions and international or out-of-state patients, each with its own first step.

  9. Must-have · 09

    Donor and gestational carrier sections

    Separate pages for patients using donors and for people applying to become egg donors, with eligibility screening explained and no promise of acceptance.

  10. Must-have · 10

    A page per location

    Main center and every monitoring office, with hours, early-morning monitoring times, parking, the doctors there and the Google rating, matching your Google Business Profile.

  11. Must-have · 11

    Patient resources and the portal

    Medication videos, cycle calendars, what to do after hours, a clear link to the patient portal and support resources, all written in plain words.

  12. Must-have · 12

    Accessible, fast and private

    WCAG 2.1 AA target, captions on every video, Core Web Vitals targets, MedicalClinic and Physician schema, and no ad pixels on intake or portal pages.

What we build

The fertility clinic website we would build for you

Good website design for fertility clinics starts with the sitemap. Here is the one we would start from for a physician-owned IVF center with a lab and two monitoring offices. We cut or add pages to match your treatments, programs and patients.

yourcompany.comHome · every section links here

Start here

  • Book a consult (in person or virtual)
  • Your first visit
  • When to see a fertility specialist
  • Referrals and records transfer
  • Out-of-state and international patients

Treatments

  • Fertility testing
  • Ovulation induction and IUI
  • IVF and ICSI
  • Frozen embryo transfer
  • Genetic testing of embryos
  • Recurrent pregnancy loss
  • Male infertility
  • Fertility preservation before cancer treatment

Paths to parenthood

  • Egg freezing
  • Embryo banking
  • Donor egg and donor sperm
  • Gestational carrier
  • LGBTQ+ family building
  • Single parents by choice
  • Second opinions

Costs and coverage

  • IVF and egg freezing costs
  • Multi-cycle and refund programs
  • Financing
  • Insurance and employer benefits
  • Check your benefits
  • Good faith estimate notice

Results and team

  • Success rates and SART data
  • Our physicians
  • Nursing team
  • Embryology lab
  • Patient stories (with written permission)

Patients and locations

  • Patient portal and resources
  • Medication and injection videos
  • Page for each location and monitoring office
  • Become an egg donor
  • Careers, privacy practices and accessibility statement

Calls, bookings, leads

How we turn visitors into new patients

Good fertility clinic web design is judged by what happens next: a consult booked, a benefit check completed, a seminar attended, a second opinion requested. You should see where each one came from, without health details leaving your systems. This is how we build that path.

  • 01A two-step consult formStep one asks what the patient is looking for: IVF, egg freezing, a second opinion, donor or carrier, LGBTQ+ family building. Step two asks for contact details, location and in-person or virtual. Routed to the right coordinator.
  • 02Scheduler booking where it worksIf your EMR or scheduling tool supports online booking for new patients, we connect it through vendors that sign a BAA. If not, the form books a call within your stated response time.
  • 03Benefit checksA short form that collects plan or employer details through a HIPAA-ready vendor, so your financial counselors can answer before the consult, and each check is tracked as a lead.
  • 04Seminars and virtual information sessionsEgg freezing and IVF information sessions with simple sign-ups and reminders by consent, each tracked as its own lead source.
  • 05Tracked calls without health detailsTap-to-call is a GA4 event tagged with the page. Call tracking through a vendor that signs a BAA shows which pages ring the new patient line, while conversion events sent to ad platforms carry no health details.
  • 06Physician referral pathA referral page for OB-GYNs and primary care doctors with what to send, how fast you see referred patients and a secure way to refer.
  • 07A monthly report in plain numbersConsults by type, benefit checks, seminar sign-ups and calls by source and page, so you see which channels bring patients who start treatment.

AI search

How fertility clinics and reproductive endocrinology practices get recommended by ChatGPT, Gemini and Google AI

Patients now ask ChatGPT, Google AI Mode and Perplexity which fertility clinic to choose, what IVF costs and what their chances are at their age. BrightLocal's 2026 survey found 45% of consumers use AI tools for local recommendations, up from 6% the year before. Assistants answer from your website, your Google profile and public data such as SART's, so your site has to state plainly what you offer, at what cost and with which doctors.

Questions your patients ask AI assistants

  • Fertility clinic near me that publishes IVF prices
  • How much does egg freezing cost in Austin?
  • Best way to compare IVF clinic success rates
  • LGBTQ+ friendly fertility clinic near me
  • Fertility clinic that takes my employer's fertility benefit
  • Can I do my first fertility consult online?

  • Costs and inclusions as text

    Package prices with what is included and excluded, written on the page. An assistant cannot quote a number that only exists on a call, so it falls back to national averages.

  • Plain answers to patient questions

    When to see a specialist, what a first consult covers, how long an IVF cycle takes, how egg freezing works, whether you see out-of-state patients. Each answered in the first lines of the right page.

  • Success data in the official format

    A link to your SART report and supplemental data in SART format. Assistants and patients can check your numbers against the source, and you stay within SART's policy.

  • Doctors an assistant can name

    Physician pages with names, board certification, training and focus areas, so an answer can say who the patient would see.

  • One identity across site, profile and listings

    The same clinic name, addresses, phone and hours on your site, Google Business Profile and benefit network listings, with a page per location.

  • Schema for clinics and physicians

    MedicalClinic markup per location and Physician markup for doctors, plus FAQ markup only where answers are visible on the page.

Compliance and trust

The rules a fertility clinic website has to get right

A fertility clinic site touches SART's advertising policy, FTC truth-in-advertising law, HIPAA, the No Surprises Act and FDA donor rules. We build pages and forms that support these rules. We do not certify compliance; your medical director, compliance lead and counsel have the final word.

SART's advertising policy

For SART members (policy revised July 2022): showing success data is optional, but if you do, a prominent link to your SART Clinic Summary Report and the one-page summary come first, supplemental data follows SART format, the required comparison statement appears, and updates follow within 30 days of each SART release. Superiority claims, rankings and denigrating other programs are prohibited, and the medical director is responsible for all advertising.

Outcome reporting and FTC truth in advertising

The Fertility Clinic Success Rate and Certification Act of 1992 requires ART outcome reporting, published by CDC and SART. Claims about chances of success must be truthful and supported, and investigational procedures must be labeled as such. We write copy that explains odds by age rather than promising results.

Good faith estimates for self-pay patients

Under 45 CFR 149.610, providers must tell uninsured and self-pay patients that good faith estimates are available, in a notice prominently displayed on the website, in the office and where scheduling happens. We add the notice and link it from your cost pages.

HIPAA intake, booking and tracking

Consult forms, benefit checks, chat, portals and recorded call tracking go through vendors that sign a Business Associate Agreement. HHS guidance on online tracking was partly vacated in AHA v. Becerra (June 2024), but identifiable health information on booking and logged-in pages is still covered, so ad pixels stay off those pages.

Apps, reviews and patient stories

If you run a cycle-tracking app or tool outside your HIPAA program, the FTC's Health Breach Notification Rule (amended 2024) can apply. The FTC Consumer Reviews and Testimonials Rule, in effect since 21 Oct 2024, bans fake or bought reviews. Patient stories and baby photos appear only with written authorization.

Donor programs and accessibility

Egg and sperm donors are subject to FDA donor eligibility rules (21 CFR Part 1271), so donor recruiting pages explain screening and never promise acceptance. Practices receiving HHS funds must meet WCAG 2.1 AA under Section 504 by 11 May 2027 or 10 May 2028 by size; we build every site to that target.

We build with tools and patterns that support these rules and document what we set up. For legal advice on your own obligations, talk to your attorney.

Asked online

What fertility clinics and reproductive endocrinology practices ask about websites, answered

We read what fertility patients ask each other on r/IVF, r/infertility, r/eggfreezing, r/TryingForABaby and r/queerception, on Quora and in the RESOLVE community on Inspire, and what viewers ask under fertility doctors' YouTube videos. These are the questions a clinic website should answer before the first call: success rates, real costs, refund programs, who your doctor will be and whether a clinic pushes IVF. Paraphrased, with straight answers.

Where owners talkr/IVFr/infertilityr/eggfreezingr/TryingForABabyr/queerceptionQuoraInspire (RESOLVE community)YouTube comments on fertility doctor videos

From r/IVF

“When I compare IVF clinics, how do I know which doctor I will actually see on retrieval and transfer days?”

Our answer: One patient on r/IVF chose her clinic after asking exactly this, because some clinics run a "doctor of the day" rota. A clinic can answer it on its site: say whether your primary physician performs retrievals and transfers or a rotating team does, how weekend procedures are covered and who answers portal messages. Patients choosing between similar success rates often decide on this.

From r/IVF

“A clinic advertises a very high success rate, but its SART per-retrieval numbers look lower than others. Which should I trust?”

Our answer: Trust the SART report and read it by age group. SART's advertising policy requires member clinics that show success data to put a link to their SART Clinic Summary Report at the top and to lead with live births per intended retrieval. Patients on r/IVF also point out that clinics can lift rates by turning away harder cases, which is why SART requires a statement that comparisons may not be meaningful.

From r/IVF

“Why is my clinic's implantation rate so much higher than its live birth rate?”

Our answer: Because many implantations do not end in a live birth. SART's policy bars member clinics from quoting implantation rates in advertising for exactly this reason: they do not always correlate with live birth and can mislead. The number that matters is live births per intended egg retrieval, by age group, which every clinic's SART report shows.

From r/eggfreezing

“I was quoted about $8,000 for egg freezing and it ended up much higher. Why?”

Our answer: On r/eggfreezing patients report quotes that left out medications, monitoring, anesthesia and storage. A clear clinic page lists what a package includes and excludes and the yearly storage fee. Self-pay patients are also entitled to a good faith estimate, and under federal rules can dispute a bill that comes in $400 or more above it.

From r/IVF

“How much does it cost to keep frozen eggs or embryos in storage?”

Our answer: Patients on r/IVF report very different terms: some clinics charge a freezing fee then a monthly fee, others an annual fee, and fees can rise over time. Publish your storage fee, billing frequency, how long the first period covers, how price changes are notified and what happens if payments stop, so patients can plan for years, not months.

From Inspire (RESOLVE community)

“Can anyone share an itemized list of what clinics charge? I am looking for lower-cost options.”

Our answer: A patient in the RESOLVE community on Inspire shared one clinic's breakdown: consultation, pre-treatment screening and medications priced separately. That is the list every self-pay patient tries to build. Publishing consult fees, testing, the cycle fee, typical medication ranges, genetic testing, anesthesia and storage as separate lines lets patients compare clinics fairly.

From r/infertility

“Is a shared risk or refund program worth it, or should I pay per cycle?”

Our answer: Patients on r/IVF and r/infertility are split: it pays off for people who need several retrievals and costs more for those who succeed early. A clinic page should state who qualifies, what counts as success, how many retrievals and transfers are included, what is excluded (often medications) and what is refunded. SART requires that no ad overstates the chance of success.

From r/queerception

“As a queer couple, how do we pick a fertility clinic and doctor in the US?”

Our answer: Replies on r/queerception start with coverage: check whether you have a fertility benefit and which clinics are in network, then book consults with a few. Clinics that serve LGBTQ+ families well say so specifically on their site: reciprocal IVF, donor sperm and egg options, gestational carriers, inclusive intake forms and how benefits apply.

From r/TryingForABaby

“Do fertility clinics push everyone straight to IVF?”

Our answer: A new patient on r/TryingForABaby asked this. ASRM recommends a fertility evaluation after 12 months of trying, or after 6 months for women 35 and older. A good clinic site explains the usual steps, testing, ovulation induction and IUI, and when IVF is recommended first, so patients know what the first consult will cover and do not feel sold to.

From Quora

“What should I look for when choosing a fertility clinic or IVF center?”

Our answer: Quora answers name the doctor's experience, the lab and how many cycles a clinic performs. All three can be checked: board certification in reproductive endocrinology, the embryology lab's team and accreditation, and the clinic's SART report, which shows cycles by age group. A clinic website that presents these plainly saves patients hours of digging.

From YouTube comments on a fertility doctor's video about choosing a clinic

“Can you recommend a doctor in my city, and do you see patients from other states?”

Our answer: Viewers asked this under a fertility doctor's YouTube video on choosing a clinic. Many clinics do treat out-of-state patients with virtual consults and local monitoring. Telehealth visits generally require the physician to be licensed in the state where the patient is, so an out-of-state patients page should say which states your doctors cover and how monitoring works.

From YouTube comments on a video about IVF success over 40

“What are my chances at 41, or with donor eggs at 50?”

Our answer: Viewers asked this under a video on IVF success over 40. SART's reports separate outcomes by age group and by own versus donor eggs, and SART offers a success estimator patients can use. A clinic page that links its SART report and explains age and donor egg outcomes honestly answers this better than any single headline rate.

Questions are paraphrased from public posts and comments on Reddit, YouTube, forums and social media. We never quote anyone by name.

Others vs us

Fertility clinic website design options: Billion Web Studio vs a website builder template vs a typical fertility marketing agency

The three ways fertility clinics and reproductive endocrinology practices usually get a website, side by side.

Fertility clinic website design options: Billion Web Studio vs a website builder template vs a typical fertility marketing agency
Billion Web StudioWebsite builder templateTypical industry agency
Who owns the site, domain and contentYou do, from day one, in your own accountsYou own the content; the site lives on the builder's platformOften the agency; leaving can mean rebuilding
How it is paid forA fixed build price quoted in 1 business day, no hourly billingMonthly subscription, and you build it yourselfA monthly retainer, often on a 12-month contract
Success dataSART report link first, supplemental data in SART format, updated after each releaseWhatever you addVaries; headline rates are common
Costs and good faith estimate noticeCost pages with inclusions and exclusions plus the GFE noticeUp to youOften "contact us for pricing"
Intake and privacyBAA vendors, no ad pixels on intake or portal pagesGeneric forms; BAA depends on add-onsLead forms and pixels; BAA status varies
Patient pathsSeparate paths for IVF, egg freezing, LGBTQ+, donor, carrier and second opinionsOne services pageUsually present for the main treatments
TrackingGA4 events for consult types, benefit checks and calls by sourceBasic form countsAgency dashboards that may stay with them
AI search and schemaPlain-text answers, MedicalClinic and Physician schema, Core Web Vitals targetsUp to youVaries
ContractNo lock-in; 30 days of free support, then optional care plansMonthly, cancel any timeOften 12 months

Why Billion Web Studio

What we do better, and why it matters to you

  • A fixed quote in 1 business day, with a free audit

    We review your current fertility clinic web design: consult path, cost pages, success data against SART's policy, privacy setup and tracking. Then you get a written scope and one fixed price based on pages, features, integrations and content. No hourly billing.

  • Success data presented the way SART requires

    We build the success rates page from your SART report and your medical director's input, with the link and summary first and the required statement, and a reminder to update after each SART release.

  • Honest cost pages

    We help you publish packages, inclusions, exclusions and financing in plain words, and add the good faith estimate notice self-pay patients are owed.

  • Privacy built in

    HIPAA-ready vendors that sign a BAA, no ad pixels on intake or portal pages and conversion events without health details. We flag anything for your compliance lead.

  • Every consult traced to its source

    GA4 and call tracking that separate IVF, egg freezing and second opinion consults, so you can see which channels bring patients who start treatment.

  • A dated plan and a guarantee on it

    A week-by-week plan, weekly written updates and 30 days of free support after launch. If we slip a date because of us, the next month of support is free.

In writing, before we start

  • Fixed quote in 1 business day

    Scope, deliverables and price agreed in writing, with a free audit of your current site. No hourly billing.

  • Launch date in writing

    A dated week-by-week plan and a written update every week. If we slip because of us, the next month of support is free.

  • You own everything

    Code, design, content, domain and accounts are yours from day one. No 12-month contract, no rented site.

  • 30 days of support included

    We watch rankings, forms and call tracking after launch and fix anything that needs it.

Proof, not promises

Results from websites we have built

A fertility patient compares costs and options for weeks before booking, the same long, careful research our lead system was built for. Blues Renewables, a local rooftop solar installer whose buyers compare prices and financing, got price pages for every system size, ROI calculators, guides and every call and form tracked as a GA4 lead event, and went from no tracked leads to 7 to 10 enquiries a week, with Google clicks rising from 14 to 560 a fortnight in two months. For a fertility clinic its price pages become IVF and egg freezing cost pages, its calculators become a benefit check, and its tracking separates consult types without health details. Terah Tex's two-step quote form, which took it from no website enquiries to about 5 bulk-order leads a week, is the pattern for a two-step consult form. Trucks India shows we can keep a large set of structured data pages accurate and current: 497 models, 1,299 variant pages and comparison tools, the same discipline a success data page needs every year.

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Trucks India website, built by Billion Web Studio

Trucks India · Commercial vehicle research

A truck research platform with 3,600 pages that grew to 292 search clicks a week

clicks a fortnight, from 21
465clicks a fortnight, from 21
impressions a fortnight, from 2,195
72,749impressions a fortnight, from 2,195
clicks in one week, from 12
292clicks in one week, from 12
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Process

How your fertility clinic website project runs

Typical timeline: 4 to 8 weeks for most fertility clinic sites; 8 to 12 weeks for groups with several labs and monitoring offices or Spanish-language pages. You see progress every week.

  1. Step 01 · Week 1

    Discovery and audit

    We audit your current site, competitors, and how you show up on Google and in AI answers, then agree on goals and a fixed quote.

  2. Step 02 · Weeks 2 to 3

    Strategy and design

    Sitemap, wireframes and full designs for your review. You approve everything before we build.

  3. Step 03 · Weeks 3 to 6

    Build and test

    Development, SEO setup, speed tuning, and testing across devices and browsers.

  4. Step 04 · Launch and beyond

    Launch and grow

    We launch, monitor, and improve based on real data. 30 days of free support included.

What shapes your quote

Scope, not hourly billing

Every project gets a fixed quote within 1 business day, agreed before work starts.

Get my fixed quote →
  • How many treatment, program and location pages you need
  • Booking: a form we build or a connection to your EMR or scheduler, if it allows one
  • Cost, financing and benefit check pages
  • Success rates page from your SART data and any supplemental data
  • Whether we write the content and organize photos and video of your doctors, lab and offices
  • Several labs or monitoring offices, Spanish-language pages or an egg donor program section

Fertility clinic website questions, answered

Straight answers to what owners ask us, and what they ask Google and AI assistants. Ask us anything else.

How much does a fertility clinic website cost?

We quote one fixed price, agreed before work starts, based on the number of pages, features, integrations and content. You get it within 1 business day of a free audit of your current site. There is no hourly billing.

Can we show our IVF success rates on the website?

Yes, carefully. For SART members, showing success data is optional, but if you do, a prominent link to your SART Clinic Summary Report and the one-page summary must come first, with any supplemental data in SART format and the required comparison statement. Your medical director approves the page.

Should we publish IVF and egg freezing prices?

We recommend it. Many patients pay out of pocket and shortlist clinics that show packages, inclusions, exclusions and financing. You decide what to publish and approve every number. Self-pay patients must also be told good faith estimates are available.

Can patients book a consult online?

Yes. We either build a short consult form or connect your EMR or scheduling tool where it supports online booking, through vendors that sign a Business Associate Agreement. We confirm what your system allows before we promise it.

Is our fertility clinic website HIPAA compliant?

No website is HIPAA compliant on its own. We build forms, booking, chat and call tracking with vendors that sign a BAA, keep ad pixels off intake and portal pages and send conversion events with no health details. Your HIPAA program stays yours.

How do we reach egg freezing and LGBTQ+ patients?

With their own pages and first steps: egg freezing costs, timelines and information sessions; LGBTQ+ family building with reciprocal IVF, donor and gestational carrier options you offer. Each page answers that patient's questions instead of a generic treatment list.

We have several monitoring offices. One site or several?

One site with a page per office, matching each Google Business Profile, and one success data page per embryology lab as SART requires. Separate sites split your authority and make the data rules harder to follow.

Can we keep our current patient portal and EMR?

Yes. The website links to your portal and connects to your EMR or scheduler only where it allows. We check on the audit call what your systems support before we quote.

How do we show up in Google Maps and AI answers?

A page per location that matches your Google Business Profile, reviews linked from the site, plain-text answers about treatments, costs and first visits, physician bios and MedicalClinic schema. Nobody can guarantee a ranking or an AI mention, but a specific, consistent site gives them accurate facts.

Do we need ADA or WCAG accessibility?

The Justice Department says the ADA applies to the goods and services businesses offer on the web, and practices that receive HHS funds have Section 504 deadlines in May 2027 or May 2028 for WCAG 2.1 AA. We build every site to that target.

How long does a fertility clinic website take, and who owns it?

Most take 4 to 8 weeks; groups with several labs and offices take 8 to 12 weeks. You get a dated week-by-week plan and a written update every week. You own the code, design, content, domain and every account from day one, with no lock-in.

What makes you different from another fertility clinic web design company?

Many fertility web design companies sell a monthly retainer built around ads. We build a site you own outright, with success data presented the way SART requires, honest cost pages, privacy built into every form and tracking that separates consult types. The terms are in writing first: a fixed quote in 1 business day, a dated plan and no lock-in. The same tracked lead system took Blues Renewables, a local service business, from no tracked leads to 7 to 10 inquiries a week.

Other industries we build for

All industries →

Get your free fertility clinic website proposal

Four quick questions. You'll get a fixed quote and a free audit of your current site within 1 business day.

  • ✓ No obligation, no sales pressure
  • ✓ Fixed price, never hourly
  • ✓ Your details stay private

Prefer email? info@billionwebstudio.com

Step 1 of 4~60 seconds
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