How much does a medical device website cost?
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We quote one fixed price, agreed before work starts, based on the number of pages, features, integrations and content. You get it within 1 business day of a free audit of your current site. There is no hourly billing.
How long does it take to build a medical device website?
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Most take 4 to 8 weeks of build time. Large catalogs, several product lines or separate patient sections take 8 to 12 weeks. Your review cycles are part of the dated plan from the start, so they do not surprise anyone.
Should our site say "FDA cleared" or "FDA approved"?
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"FDA cleared" for devices that went through 510(k), "approved" only for PMA devices, and "De Novo authorized" for De Novo devices. FDA's rules call any wording that implies approval because of a 510(k) or a registration misleading.
Can we put a device with a pending 510(k) on our website?
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FDA's compliance policy guide 300.600 allows advertising or displaying a device with a pending 510(k), but not taking orders or being prepared to take them. We build a pending page with an interest list and no order form or price list, and your regulatory lead approves the wording.
Who writes the product and evidence content?
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We do, from your labeling, IFUs, studies and interviews with your clinical and product leads. Every claim stays inside your indications and goes through your medical, legal and regulatory review before it is published.
Can our team update the site without breaking our review process?
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Yes. The CMS has draft, in review and approved states, version history and dated pages, so your team publishes approved changes without a developer and can show which version was live on any date.
What is a value analysis page, and do we need one?
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It is a page and downloadable packet with what a hospital's value analysis committee asks for: evidence, cost and workflow impact, reimbursement information, ordering codes, UDI data and contract status. If you sell to hospitals, it is one of the most useful pages you can give your clinical champion.
Can demo requests go to the right rep automatically?
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Yes. Requests route by product line and ZIP or state into HubSpot, Salesforce or Dynamics 365, with the page and campaign attached. We test the routing end to end before and after launch.
Do we need HIPAA-compliant forms?
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Only where the site collects patient health information, such as patient programs or support requests tied to treatment. Those forms run through vendors that sign a business associate agreement. Demo requests from clinicians usually involve no patient data.
How do we show up in Google and in ChatGPT when clinicians search for our device category?
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Google says its AI features need nothing extra beyond being indexed and eligible for a snippet, with important content in text. We write indications, FDA status, evidence and ordering facts as text, add a page per product, and add Organization and Product schema. No one can guarantee an AI mention.
Will a new website get us more evaluations?
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We do not guarantee rankings or lead numbers. A new site changes how easily a clinician can request an evaluation, how well your champion can argue your case to a committee, and whether you can see where each request came from. For two B2B manufacturers we built for, the sites went from no inquiries to about 10 and about 5 leads a week.
What should we ask a medical device web design company before hiring one?
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Ask how they handle cleared versus approved wording, how the CMS supports your review process, who writes the evidence pages, how demo requests are routed, who owns the domain, hosting and analytics, and whether the price is fixed.
