How much does a B2B website cost?
What a B2B website costs in 2026, worked out from real hours and rates, plus pricing models, agency vs freelancer, and the true 3-year cost.
In this article
- What a B2B website costs in 2026
- Why agency rates are what they are
- What pushes a B2B website's price up
- Fixed price, hourly or retainer?
- Agency, freelancer or in-house?
- The real cost over 3 years
- What a B2B website must include to be worth the money
- How to get an accurate quote
- People also ask about B2B website costs
Key takeaways
- ✓Most B2B websites cost $4,000 to $40,000 to build; complex platforms reach $90,000.
- ✓Price is hours multiplied by a rate, so scope (pages, integrations, content) drives it.
- ✓Agency rates sit above salaries because a developer costs about $64 an hour to employ before overheads.
- ✓Over 3 years, the build can be only a third of the total cost.
A B2B website usually costs between $4,000 and $40,000 to build. A focused lead generation site sits at the bottom of that range, a growth site with CRM integration and case studies sits in the middle, and a complex platform with a product catalogue, logins or several languages can reach $90,000. The spread comes from three things: how many pages you need, what the site must connect to, and the hourly rate of the team building it. This guide shows the arithmetic, so you can estimate your own number before asking for quotes.
What a B2B website costs in 2026
Every website quote is hours multiplied by a rate. Agencies package it differently, but that is what sits underneath. These are the planning ranges we use when scoping B2B sites. They are estimates for budgeting, not quotes, shown at two illustrative rates: $50 an hour (lean studio or senior freelancer) and $100 an hour (full-service agency).
| Site type | Typical scope | Hours | At $50 an hour | At $100 an hour |
|---|---|---|---|---|
| Lead generation starter | 8 to 15 pages, one quote form, technical SEO | 80 to 140 | $4,000 to $7,000 | $8,000 to $14,000 |
| Growth B2B site | 20 to 50 pages, custom design, CRM integration, case studies, resource hub | 200 to 400 | $10,000 to $20,000 | $20,000 to $40,000 |
| Complex B2B platform | 50 to 200+ pages, product catalogue, gated content, several integrations, more than one language | 400 to 900 | $20,000 to $45,000 | $40,000 to $90,000 |
Not sure which row you are in? Three questions decide it.
Why agency rates are what they are
The US Bureau of Labor Statistics puts the median pay of a web developer at $92,650 a year (May 2025), about $44.54 an hour. That is not what a developer costs to employ. In private industry, benefits make up 30% of employer compensation costs, so the same developer costs an employer about $64 an hour before a desk, software, project management, testing, sales or a single unbilled hour.
That is why a $25 an hour bid for a B2B site should prompt one question: what is not included?
What pushes a B2B website's price up
Most of the difference between a $10,000 site and a $60,000 site comes from a handful of decisions.
- Integrations. Sending form leads into your CRM, syncing products from an ERP or connecting marketing automation each adds design, build and testing time. A single clean CRM connection is often 10 to 30 hours; a two-way product sync can be several times that.
- Product and service depth. B2B buyers want a page for every product line, service and use case. Each page takes time to plan, write, design and optimise.
- Content. If you supply finished copy, images and case studies, the build moves fast. If the agency writes them, content can be a quarter of the budget.
- Custom design. A design system built around your brand costs more than adapting a theme, and makes you look like the market leader rather than one of many.
- Gated content and portals. Logins, customer areas, downloads behind forms and pricing calculators all add development and testing.
- Migration. Replacing an existing site means mapping every old URL and setting redirects, so you keep the search traffic you already earned.
Fixed price, hourly or retainer?
How you are billed changes who carries the risk.
| Pricing model | How it works | Best for | Watch out for |
|---|---|---|---|
| Fixed price | One price against a written page, feature and integration list | A website with a clear scope | Changes become priced change requests, so write the scope carefully |
| Hourly | You pay for time used | Open-ended or exploratory work | The budget moves with every revision |
| Monthly retainer | A set number of hours each month | Ongoing improvements after launch | Unused hours that do not roll over |
For a new B2B site with a defined page list, ask for a fixed price. It moves the estimating risk to the agency, where it belongs.
Agency, freelancer or in-house?
A freelancer charges less per hour and suits a small, simple site. An agency bundles design, development, SEO and testing, and keeps working when one person is away. An in-house developer costs a median $92,650 a year in salary before benefits, and a B2B rebuild usually also needs design, content and QA skills one person rarely has. For a site your sales depend on, compare total cost and risk, not hourly rates.
The real cost over 3 years
The build is the number everyone asks about, and often the smaller part of the bill. Here is a worked example for a growth site on a hosted marketing CMS. HubSpot's Content Hub Professional is $450 a month on annual billing; an open-source CMS has no licence fee but needs hosting and updates.
Ask every agency for the 3-year number, not just the build. It changes which proposal is cheapest more often than you would expect.
What a B2B website must include to be worth the money
A cheap site that brings in no enquiries is the most expensive option. The 6sense 2025 Buyer Experience Report found that B2B buyers make first contact about 61% of the way through their buying journey, and the vendor they favour before that contact wins roughly 80% of the time. Your website does most of the selling before anyone calls, so budget for the parts that do it:
- A clear promise above the fold: who you help, what you deliver, the next step.
- Proof with numbers: case studies with results, logos you have permission to use, reviews.
- A page for every buying question: services, process, timelines and how pricing works.
- Speed: pages that pass Google's Core Web Vitals, with the main content visible within 2.5 seconds on mobile.
- Search and AI visibility: technical SEO and schema markup, so Google ranks you and AI assistants can describe you.
- Conversion tracking: every form and call tracked, so you know which pages bring leads.
These are the foundations behind our case studies: three B2B websites that went from no enquiries to between 5 and 10 leads a week.
How to get an accurate quote
You get comparable quotes, and better ones, if every agency gets the same short brief:
- Your goal in numbers, such as qualified enquiries per month.
- A rough page list: services, products, industries, resources.
- Every system the site must connect to.
- Who is writing the content.
- Your timeline and a budget range.
Replacing an old site? Read how much a website redesign costs, because migration work changes the estimate. Collecting formal proposals? Use our website RFP guide.
People also ask about B2B website costs
How much does a simple B2B website cost?
A simple lead generation site with 8 to 15 pages and one quote form takes about 80 to 140 hours. At $50 to $100 an hour, that is roughly $4,000 to $14,000.
How much does a B2B website cost per page?
Pricing per page is misleading, because integrations, design and content do not scale with page count. Use the page count only as a sanity check after removing integration and content lines from a quote.
How much does a B2B website cost per month after launch?
Plan for a platform or hosting fee plus upkeep. A hosted marketing CMS can run from a few dollars to $450 a month or more, and most B2B sites need 4 to 10 hours of updates a month.
Why do B2B websites cost more than small business websites?
They usually need more pages (one per product, service and use case), CRM integration, case studies and content for several decision makers. All of that adds hours, and hours are what you pay for.
Is a freelancer cheaper than an agency for a B2B website?
Per hour, usually yes. Per result, not always: a freelancer covers one skill set, while a B2B site needs design, development, SEO and testing. Compare what each price includes and who covers each skill.
Should I choose a fixed price or hourly billing?
Choose a fixed price when the scope is written down as a page, feature and integration list. Choose hourly or a retainer for open-ended work you cannot define in advance.
How long does it take to build a B2B website?
On our projects, most B2B marketing websites launch in 4 to 8 weeks. Sites with catalogues, portals or several integrations usually take 8 to 16 weeks.
Does a HubSpot or WordPress B2B website cost more?
The build costs are similar. The difference is the recurring licence: hosted platforms charge monthly, while WordPress has no licence fee but needs hosting, updates and security.
What hidden costs should I expect?
Content writing, photography, CRM setup, migration and redirects, accessibility fixes, and monthly upkeep are the most common items left out of headline prices. Ask for each one to be listed.
